The North American International Toy Fair is bound to begin soon from March 1st to March 4th, 2025. Ahead of this event, Moose Toys, an Australian-based international innovator in the toy Industry, will reveal an array of new additions to its booming portfolio. Among those reveals is the first-ever product line for its newest partner, The YouTube sensation of The Amazing Digital Circus.
The Amazing Digital Circus line will be on display at Moose Toy’s booth at the toy fair in booth #2265. The Amazing Digital Circus is a series that needs no introduction for readers on The Beat as the series alone is one of the most successful independent series internationally. The news of these official toys comes as no surprise considering not too long ago, The series’ popularity in Japan has peaked with merchandise, its own manga series, and now collaboration with Japanese arcade machines with two exclusive japanese-exclusive animations made for billboards in the country.
Highlights of the new Amazing Digital Circus line from Moose include:
- Four-inch vinyl collectible figurines of Pomni, Ragatha, Caine, Kinger and Gummigoo created with care and attention to detail in the sculpts of the figurines and will be packaged in a special collector style box.
- Two-inch collectible figurines of 10 characters from the series which include Pomni, Caine, Ragatha and Jax, with an additional 6 characters. Fans of collectibles will search for star, rare and ultra rare figures in vivid colors of the amazing digital circus cast created in meticulous details and materials.
- 12-inch Talking plush of Pomni and Caine which will include 10 phrases from the show including sounds unique to the plush toy with examples such as Pomni saying “Oh God, am I one of those talking plushies?!”, and Caine saying “The secret to eternal life is–”.
- 8-inch plush of Pomni, Jax, Kinger, Caine and Ragatha which are worth adding to your collection.
In addition to The Amazing Digital Circus, is the highly anticipated extensions of Moose Toy’s Bluey toy line, and MrBeast figures and collectibles.
Bluey is the beloved Emmy- and Peabody Award-winning animated series whom many will be familiar of with characters such as Bluey, her sister Bingo, and their parents, Bandit and Chilli. For 2025, Moose Toys is growing its toy line with some highlights including:
- Supermarket Playset: Inspired by the “Supermarket” episode, this multi-level supermarket vertical playset features three stories, four play areas, more than 15 play pieces, including unique Bluey and Bingo figures, as well as sounds and familiar phrases from the hit series.
- Chat Mates: Bluey and little sister Bingo each talk when their nose is pushed, delivering 10 fan-favorite phrases from the popular series, including “I’ve got an idea” and “Beep twice if we can be friends,” among others. Additional Chat Mates include Granny Janet (played by Bluey) with her car accessory and Bingo with her scooter.
Lastly, Moose Toys will expand their 2024 MrBeast Lab toy line in 2025 with a preview during the toy fair which will include:
- MrBeast Lab Hybrids: Mix-and-match action figures arrive encased in a lab-style flask that provides the vessel for fans to conduct a new experiment using the Hybrid pieces to create a four-inch-tall action figure. As fans collect the Hybrids they can mix and match the additional pieces to create their own ultimate beast.
If you want to take a look at some of these collectibles, plush, and figurines, you can stop by Moose Toy’s at the North American International Toy Fair from March 1st to March 4th, 2025 at booth #2265.
For more coverage of the North American International Toy Fair, be sure to stay tuned to The Beat!