Greetings, sales charts fans! It’s time once again to look at DC’s sales figures.
December was a good news/bad news month for DC. The good news is that they had the #1 comic for December (Batman) and they won the unit market share, based mostly on the fact that they pushed out a ton of product. (December was a five week month but most other publishers treated it like a four week month.) The bad news is that sales were down month-to-month across most of the DCU titles, both as a line average and on most of the individual titles as well. (The release of an issue of Sandman Overture kept the average of DC as a whole from going down.)
Looking at all of this month’s numbers after last month’s lends some credence to there having been some sort of small LEGO cover boost in November that is being corrected for in December’s numbers. Which seeing as (imho) the December Darwyn Cooke covers were much more interesting than the LEGO covers is a bit disappointing. But hey, LEGO is a known quantity to people outside of the comics club and retailers may have been banking on a few extra sales of the LEGO covers outside of their regular clientele. Or maybe I’m just imagining things in the data that aren’t really there.