​#SDCC San Diego Comic-Con 2016: Hasbro Brings the Toys and Food (Just Not the Chairs)


By: Nicholas Eskey Hasbro Entertainment, the fine purveyor and partner to franchises like; Transformers, My Little Pony: Friendship is Magic, Nerf, and Magic the Gathering, has continuously been growing and developing their branding. So loved are their toys that there’s always a run on something deemed even remotely collectible. I along with the other press […]

The Beat’s Weekly Toy Review/Preview: Many things POPPING in June


By: Nicholas Eskey Welcome back boys and girls to another exciting installment of the Beat’s Weekly Toy Review/Preview! Since there is just too many toys out there to wrangle into one medium sized post, I’ve chosen only those that either have been newly released or newly announced, and of course have caught my eye. So […]

Hasbro’s BB-8 winning Force Friday


  Force Friday is here! A brand new holiday established to make people line up and buy toys.  If you can find one, Hasbro’s magnetic BB-8 droid is probably the most desired. My inbox tells me that you can also buy many toys at Target. An exclusive, remote controlled BB-8 droid from Hasbro that moves and sounds just […]

SDCC ’15: Hasbro Entertainment Brand Preview Breakfast


By Nick Eskey Hasbro Entertainment, responsible for many of our favorite childhood toys, treated us press folk to a delicious breakfast accompanied by, of course, toys! Held at Café Sevilla in San Diego’s Gaslamp, the toy breakfast had not only a nice selection of food (yes, be jealous), but some great looking merchandise. Across the […]

IDW and Hasbro renew pact


When I first got this email, I read it as “Ended their relationship, and I was like WHA–???!?!? But no no, the correct title is “IDW And Hasbro Celebrate 10 Years By Extending Their Relationship ” which makes a ton of sense. Books like Transformers, GI Joe and My Little Pony have become mainstays for IDW and often damn good comics, like the epic TRANSFORMERS VS GI JOE that Tom Scioli and John Barber turned into a critical hit.

Transformers are going to get “Angry”

I'm pretty sure these Transformers would like some noms too.

“Mom, what’s for breakfast?” “Well honey, we have pancakes, bacon, potatoes, Decepiticons…” If you were a kid from the 80’s, 90’s, or still a kid at heart, then you’re most likely familiar with Transformers. You know, “Transformers: More than meets the eye.” In honor of the franchise’s 30th anniversary, Hasbro Toys treated some eager reporters […]

Hasbro offers exclusive Infinity Gauntlet at Comic-Con


Want. Hasbro’s Marvel exclusive are EXCEEDINGLY “cosmic” this year: Priced at $99.99, a set of Marvel Legends Infinite Series 6-inch figures is based on the Marvel story line “The Thanos Imperative” — included are theInhumans’ Black Bolt and Medusa, Gladiator, Blastaar and Star-Lord from theGuardians of the Galaxy. They all arrive in a special-edition box […]

“She Has to Adapt Right Now” Mairghread Scott and Sarah Stone on Transformers: Windblade [Interview]


Next month sees a launch which The Beat has been following on and off for the last few weeks. A new Transformers miniseries will be launching at IDW in April, chronicling the introduction of Windblade. A female Transformer – causing raised eyebrows from fans who think Transformers are genderless despite being obvious blatant big male […]

Toy Fair 2014 Part 1: Guardians of the Galaxy, Spider-Man, My Little Pony in a mustache and Play-Doh heat up Hasbro


  Yep, Toy Fair is here again and The Beat trekked over icy veldts to bring  our reads only the VERY FINEST artsy iPhone photos of all the cool stuff. NO LIe. I managed to take like 600 photos in two days…what was I thinking?   But I guarantee I got some news NO OTHER […]