By: Nicholas Eskey Hasbro Entertainment, the fine purveyor and partner to franchises like; Transformers, My Little Pony: Friendship is Magic, Nerf, and Magic the Gathering, has continuously been growing and developing their branding. So loved are their toys that there’s always a run on something deemed even remotely collectible. I along with the other press […]
By: Nicholas Eskey Welcome back boys and girls to another exciting installment of the Beat’s Weekly Toy Review/Preview! Since there is just too many toys out there to wrangle into one medium sized post, I’ve chosen only those that either have been newly released or newly announced, and of course have caught my eye. So […]
Force Friday is here! A brand new holiday established to make people line up and buy toys. If you can find one, Hasbro’s magnetic BB-8 droid is probably the most desired. My inbox tells me that you can also buy many toys at Target. An exclusive, remote controlled BB-8 droid from Hasbro that moves and sounds just […]
By Nick Eskey Hasbro Entertainment, responsible for many of our favorite childhood toys, treated us press folk to a delicious breakfast accompanied by, of course, toys! Held at Café Sevilla in San Diego’s Gaslamp, the toy breakfast had not only a nice selection of food (yes, be jealous), but some great looking merchandise. Across the […]
When I first got this email, I read it as “Ended their relationship, and I was like WHA–???!?!? But no no, the correct title is “IDW And Hasbro Celebrate 10 Years By Extending Their Relationship ” which makes a ton of sense. Books like Transformers, GI Joe and My Little Pony have become mainstays for IDW and often damn good comics, like the epic TRANSFORMERS VS GI JOE that Tom Scioli and John Barber turned into a critical hit.
Insiders have been whispering that Hasbro the toy making giant, may buy Dreamworks Animation. The two companies would definitely find some of what they’re missing in one another.
“Mom, what’s for breakfast?” “Well honey, we have pancakes, bacon, potatoes, Decepiticons…” If you were a kid from the 80’s, 90’s, or still a kid at heart, then you’re most likely familiar with Transformers. You know, “Transformers: More than meets the eye.” In honor of the franchise’s 30th anniversary, Hasbro Toys treated some eager reporters […]
Want. Hasbro’s Marvel exclusive are EXCEEDINGLY “cosmic” this year: Priced at $99.99, a set of Marvel Legends Infinite Series 6-inch figures is based on the Marvel story line “The Thanos Imperative” — included are theInhumans’ Black Bolt and Medusa, Gladiator, Blastaar and Star-Lord from theGuardians of the Galaxy. They all arrive in a special-edition box […]
Next month sees a launch which The Beat has been following on and off for the last few weeks. A new Transformers miniseries will be launching at IDW in April, chronicling the introduction of Windblade. A female Transformer – causing raised eyebrows from fans who think Transformers are genderless despite being obvious blatant big male […]