The portrait that it painted of the average mainstream comic book reader is as follows:
Male, 20-25, video-game player, disposable income, “techie,” single.
What is the breakdown of male versus female readership?
More than 90% of the readers of mainstream superhero comics are male.
See, I feel that as president of Friends of Lulu I am betraying my own gender by sharing this information. But it is better that we know and move on from there.
Although the methodology is unknown, and one would hope for some improvement, it doesn’t really come as much of a surprise: every comics reader demographic survey we’re EVER seen has 5-10% female readership. Although things have clearly changed, maybe the methodology hasn’t?