Part of the charm of those stores, for the fans of the flicks (and, largely, those are the folks who shop there), has always been about the people behind the counter. Walk into the Red Bank Stash, and there’s Walt – the Fan Boy from “Mallrats”, “Chasing Amy”, and “Strike Back.” Walk into the Westwood Stash, and there’s Steve-Dave himself. If the store’s not gonna be staffed by someone who’s not in the flicks… well, there’s little point, for me, in keeping it going.
And while Stash West was always a nice little earner, it’s never been anything close to the earner that the Red Bank Stash is. The east coast Stash sits in the cradle of the View Askewniverse – Monmouth County, New Jersey – so it’s always been the more popular of the two stores. You can visit it en route to see the Quick Stop, or Jack’s Music Shop (from “Chasing Amy”), or any of the other locations we’ve shot the flicks at back home. Westwood Stash never had that going for it. Sure, it had a shitload of props from the flicks on display (like Stash East); but at the Jersey store, you can really immerse yourself in View Askew by taking a five minute ride and buying Gatorade in the actual Quick Stop. If the store was earning twice what the Red Bank store earned, I’d start manning the counter myself. But while Stash West turns a nice profit (albeit a small one: the Westwood rent is double the Red Bank rent), it’s just not worth the effort if one of the key figures in our operation’s not gonna run it anymore.