“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network. Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie. “We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
The channel hopes the change will appeal to viewers who don’t much care for sci-fi, like, say, women. Personally, we think rebranding it as The Mansquito Channel is the way to go, but no one ever listens to us.
§ Fresh off whupping WATCHMEN, the RACE TO WITCH MOUNTAIN remake helmer is signing on for a comic book movie himself. Director Andy Fickman has signed up for Marc Bernardin, Adam Freeman, and Nima Sorat’s MONSTER ATTACK NETWORK, published by AIT/Planet Lar. The film is set at Disney.