Early in the morning of every first official day of San Diego Comic-Con, the Hasbro Toy Company delights the press with a promise of food and toys. This year, they delivered a veritable buffet of both; so much so that I didn’t know exactly where to start.
After solving the food issue (I chose eggs, bacon, sausage, and potatoes if you were wondering), I still had the issue of what toys and collectibles to highlight. So that you won’t be subjected to an essay’s worth of merchandising, I’m going to highlight a couple of Hasbro’s properties that caught my eye, but I’ll also include photos of everything they had on display.
The first thing that drew my attention upon entering was small table that looked like a DJ booth at a club. “Oh, they have music here this year. That’s pretty cool,” I told myself. But after looking a tad closer, I realized it was actually a Hasbro product being demoed. The DropMix Music Mixing Game consists of a plastic surface with five card slots set into it and a deck of sixty cards. The included DropMix cards allows players to mix songs from popular artists, such as Ed Sheeran, Childish Gambino, and Imagine Dragons. A free downloadable app is what controls the game, allowing up to four players to compete in creating unique song mixes. The three modes of play available are freestyle, clash, and party. The DropMix Music Mixing Game is available now for $99.99 US with additional DropMix card packs available separately.
Last year, Hasbro had been a doing a big push for the My Little Pony: The Movie. This year, the company is focusing on the upcoming Bumblebee: The Movie. The film is to be a prequel to the 2007 Transformers movie, having the yellow Autobot take on his much recognizable 1980’s cartoon form of a Volkswagen Beetle. To celebrate the upcoming release, Hasbro was giving out t-shirts and offering face-art. Dead center of all of this was the movie tie-in toy merchandise. The Bumblebee Movie Vision Mask appears to be a classic View Master, complete with paper and plastic discs, made to resemble Bumblebee’s face. It’s possible the discs will either feature scenes from the movie or will perhaps give the user a peak into what the world looks like from a Transformer’s perspective. Also on display were a Transformers Studio Series Bumblebee Showcase Helmet, a series of Bumblebee figures that transform into the Volkswagen Beetle form, as well as a collection of other Transformer figures and characters. The Bumblebee: The Movie is due out December 21st, 2018.
As I said, there was way too much for me to talk about, so please take some solace in the photos included below. What were some of your favorite toy reveals at this year’s San Diego Comic-Con?
Nicholas Eskey is an avid reader and writer. When not contributing to The Beat, he works on his personal projects, the latest being a fantasy novel called “My Personable Demon.” He lives in San Diego, California, and is frequently bossed around by his cat.