Home Retailing & Marketing Sales Charts: Marvel and DC split top shares in December 2014 sales

Sales Charts: Marvel and DC split top shares in December 2014 sales

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Yawn. Batman and Saga led the comics and graphic nvoels charts for Decembers 2014, as they so often do, according to just released stats from Diamond. Batman #37 was the best selling comics periodical, while Saga Vol. 4 led the GNs. Marvel and DC actually split the top publisher shares, with Marvel leading in dollars and DC in units. Image hovered around 10% in both units and dollars, with another strong month.

And after 2014’s slow start things picked up a lot: comics sales were up 4.03% over 2013, graphic novel were up 5.18% and the second half of 2014 was up sharply from the first half: 19.34% in comics and 10.54% in graphic novels.

While Saga’s strong showing is no surprise in GNs, maybe it is a little that the #2 GN was Captain America: Peggy Carter: Agent of SHIELD which reprinted a bunch of her appearances from the Golden Age on. That a TV tie-in should do well isn’t such a surprise, but in the past that hasn’t always worked for Marvel and of course, it’s yet another female led title doing well.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 32.07% 34.10%
DC COMICS 31.76% 36.17%
IMAGE COMICS 9.89% 10.40%
IDW PUBLISHING 6.10% 4.17%
DARK HORSE COMICS 3.47% 2.95%
BOOM! STUDIOS 2.66% 2.82%
DYNAMITE ENTERTAINMENT 2.58% 2.26%
EAGLEMOSS PUBLICATIONS 1.22% 0.22%
ARCHIE COMICS 0.88% 0.91%
AVATAR PRESS 0.86% 0.74%
OTHER NON-TOP 10 8.50% 5.25%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC COMICS 102 36 1 139
MARVEL COMICS 77 24 0 101
IMAGE COMICS 52 18 0 70
IDW PUBLISHING 44 24 0 68
BOOM! STUDIOS 42 6 0 48
DARK HORSE COMICS 30 12 0 42
DYNAMITE ENTERTAINMENT 33 3 0 36
VIZ MEDIA 0 22 0 22
ACTION LAB ENTERTAINMENT 15 1 0 16
HACHETTE BOOK GROUP USA 0 16 0 16
OTHER 94 81 31 206

 

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #37 $3.99 OCT140293-M DC
2 AMAZING SPIDER-MAN #11 $3.99 OCT140829-M MAR
3 S.H.I.E.L.D. #1 $4.99 OCT140813-M MAR
4 BATMAN ANNUAL #3 $4.99 OCT140297 DC
5 THOR #3 $3.99 OCT140862-M MAR
6 JUSTICE LEAGUE #37 $3.99 OCT140223-M DC
7 AMAZING SPIDER-MAN ANNUAL #1 $4.99 OCT140824-M MAR
8 AVENGERS AND X-MEN: AXIS #7 $3.99 OCT140781-M MAR
9 AVENGERS AND X-MEN: AXIS #9 $4.99 OCT140787-M MAR
10 AVENGERS AND X-MEN: AXIS #8 $3.99 OCT140784-M MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 4 TP (MR) $14.99 OCT140644 IMA
2 CAPTAIN AMERICA: PEGGY CARTER: AGENT OF SHIELD $7.99 OCT140823 MAR
3 JUST THE TIPS HC (MR) $12.99 SEP140590 IMA
4 THE MANHATTAN PROJECTS VOL. 5: THE COLD WAR TP $14.99 SEP140630 IMA
5 SUNSTONE VOLUME 1 TP (MR) $14.99 OCT140613 IMA
6 SUPERMAN UNCHAINED DELUXE EDITION HC $29.99 AUG140334 DC
7 BATMAN: THE JIRO KUWATA BATMANGA VOLUME 1 TP $14.99 SEP140283 DC
8 NEW 52: FUTURES END VOLUME 1 TP (N52) $39.99 SEP140303 DC
9 NIGHTWING VOLME 5: SETTING SON TP (N52) $16.99 SEP140309 DC
10 THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP $14.99 NOV128157 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DREAM LOGIC HC $34.99 AUG140029 DAR
2 THE SHADOW DOUBLE NOVEL VOLUME 89 SC $14.95 SEP141909 SAN
3 THE SHADOW DOUBLE NOVEL VOLUME 90 SC $14.95 OCT141853 SAN
4 DOC SAVAGE DOUBLE NOVEL VOLUME 78 SC $14.95 SEP141908 SAN
5 DOCTOR WHO VISUAL DICTIONARY: UPDATED EXPANDED HC $25.00 OCT141845 DK
6 STAR TREK: SHIPS OF THE LINE: REVISED & UPDATED HC $30.00 SEP141911 POC
7 DOCTOR WHO: 12 DOCTORS 12 STORIES SLIPCASE EDITIOIN $24.99 JUN148309 PEN
8 SWORD ART ONLINE VOLUME 3: FAIRY DANCE $13.00 OCT141784 HAC
9 CATS OF TANGLEWOOD FOREST SC $8.00 OCT141850 HAC
10 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BOMBSHELLS: HOLIDAY HARLEY QUINN STATUE JUL140302 DC
2 DC COMICS BOMBSHELLS: ZATANNA STATUE JUN140324 DC
3 DC COMICS DESIGNER SERIES 2: CAPULLO DELUXE BATMAN THRASHER ACTION FIGURE MAY140428 DC
4 LEGEND OF ZELA: WIND WAKER LINK NENDOROID MAY142613 GOO
5 BATMAN ARKHAM ORIGINS ACTION FIGURE 4-PACK JUL140295 DC
6 BATMAN BLACK & WHITE STATUE BY MICHAEL TURNER JUN140319 DC
7 METROID: OTHER M: SAMUS ARAN FIGMA ACTION FIGURE JUN132073 GOO
8 MARVEL SELECT: VENOM ACTION FIGURE AUG121762 DIA
9 DC COMICS DESIGNER SERIES 3: ZERO YEAR BATMAN ACTION FIGURE AUG140379 DC
10 GUARDIANS OF THE GALAXY PLATINUM LEGENDS ACTION FIGURES MAY142325 HAS


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION OCT128266 USA
2 MINECRAFT: OFFICIAL MOJANG COMBAT HANDBOOK HC FEB142547 SCH
3 MINECRAFT: OFFICIAL MOJANG CONSTRUCTION HANDBOOK HC FEB142548 SCH
4 LEGEND OF ZELDA MONOPOLY JUL142617 USA
5 MARVEL DICE MASTERS UNCANNY X-MEN AUG142843 NEC
6 TEENAGE MUTANT NINJA TURTLES RETRO MONOPOLY OCT142798 USA
7 FIREFLY CLUE OCT142797 USA
8 THE WALKING DEAD: YAHTZEE COLLECTOR’S EDITION OCT142799 USA
9 DC DECK BUILDING GAME 3: FOREVER EVIL JUN142618 CRY
10 DOCTOR WHO: DALEK YAHTZEE COLLECTOR’S EDITION OCT142796 USA

7 COMMENTS

  1. I thought that the Peggy Carter book was saddle-stapled, not squarebound. So on the stands it will look like a thick 100 page floppy, not a book with a flat spine. (Much like the Starlord reprints Marvel put out last year prior to collecting all of those into a tradepaperback.)

    So is Peggy Carter a graphic novel that sells well, or is it a single comic book one-shot that sells not so well?

    (This isn’t to say that Peggy Carter didn’t have good sales for this type of reprint, b/c it certainly does… I’m simply wondering why it is that this gets charted in the graphic novel category. Is it b/c Marvel plays fast and loose with their designation of what type of product this is so that they can call it a top seller?)

  2. Captain America Peggy Carter is a $7.99 reprint comic labelled as a GN. Generally speaking, GNs aren’t folded and have staples along the spine. Put it in the comic column and I doubt it made the top 100.

  3. Next on the list: Is “Just the Tips” a graphic novel? I was under the impression that was mostly a reprint of humorous prose advice from the “Sex Criminals” letters columns, perhaps with some illustrations.

  4. PEGGY CARTER has an ISBN number, not an ISSN number or UPC code in Marvel’s system, generally meaning it is classed as a book and theoretically intended to have a greater shelf life. I can’t say that is the rationale behind it being in the charts — Diamond has seemed to use price cutoffs at times, and later, whether something was expected to be stocked more permanently than the monthlies.

    Just The Tips would appear to belong with the Books table that Diamond does, but there have been many cases of all-text or mostly-text guidebooks related to specific comics — sometimes quite tangentially — being included in the comics categories.

  5. Diamond’s always been a little bit inconsistent on those borderline issues on comics vs. GNs. DC’s line of $8 reprints (branded as DC COMICS PRESENTS and VERTIGO RESURRECTED) came on the comics side, even though they were bound not stapled, which meant a good number of them failed to make the Top 300, while Marvel’s similar reprint format consistently gets put in with the books, despite being stapled.

    I think the comics chart is actually correct for both of them (especially since I think both carried advertisements), but honestly prefer they go on the GN chart, since that we’re more likely to get some visibility on their sales. Of course, my preference is actually for Diamond to extend both charts to the Top 400 or Top 500, given the number of books in both formats being published now.

  6. Interesting… CA:PCAoS #1 appears as a non-EAN title in Amazon. But Amazon UK does list the EAN.

    EAN: 978-0-7851-9411-8

    No data at BN.com. No data in Books In Print for that EAN. No listing in Edelweiss.

    Generally speaking, publishers place an EAN on a comic book so that it can be sold via the Book Market.
    Gemstone did this with the square-bound Uncles Scrooge and Walt Disney Comics & Stories series.
    DC did this with the Dark Knight Strikes Again issues,
    The Dark Knight Strikes Again Vol. 1 9781563898709
    The Dark Knight Strikes Again Vol. 2 9781563898716
    The Dark Knight Strikes Again Vol. 3 9781563898723
    Each was 80 pages, $7.95.

    And a lesson on semantics… “bound” refers to the form, not the method. You can bind a book with staples (saddle stitch), glue, thread, plastic combs, rings, metal rods, brads, clips…

    NISO standard can be read here: http://www.niso.org/apps/group_public/download.php/6565/Library%20Binding.pdf

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