§ The power of superheroes comes to rescue errant brands, says AdAge:
It sounds like the plot of a superhero story. On the hunt for an elusive target — young male consumers — media buyer Sharon Enright struggled to find the right ad venue for her client, Honda. A wrong move could mean money ill-spent. As it happens, Ms. Enright discovered a place largely untapped by the auto industry: comic books.
§ The New York Post (which is owned by Rupert Murdoch) reviews the anti-war GN SHOOTING WAR…and doesn’t like it!
But formally appropriate or not, a reader versed in classic comic book cartooning will be apt to find it distractingly ugly. The style often gets in the way of the simple storytelling virtues that cartooning is best for. It’s sometimes difficult to tell from panel to panel exactly what’s going on. The graphic novel’s look, created as the book flap says with “a combination of photography, vector illustration, and digital painting” is very now – the sort of “now” that will almost certainly look dated and oh-so-2007 soon enough.
In the book’s afterword, the authors identify this as a “work of political satire” that strives to “get you thinking about some big questions concerning the media, the war in Iraq and American foreign policy.” That was all-too-obvious in this heavy-handed, though successfully gripping, work. They add that, “We also hope it makes you chuckle.” Unless, say, the suitcase-nuking of Bangalore is a knee-slapper, they misunderstand their own work’s tone.