Obviously, DC doesn’t want to risk losing the dollars of its core audience in the hopes of gaining a broader selection of readers. What if those new readers don’t come? Hey, that’s a serious and valid question. Money isn’t exactly pouring in. Taking a risk is scary when a comic selling 25,000 copies is considered a solid book. And so…you do nothing. You make awkward jokes when fans ask questions at cons. You put minority characters who rarely appear in big pose down images as if they are an integral part of the story. You hope to keep complaints from both sides to a very low rumbling.

Via Cheryl Lynn


  1. “Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again, we must rise to the majestic heights of meeting physical force with soul force.”

  2. Here’s a thought you doesn’t DC kill off several established white super heroes and replace them with minorities that’s make it better right? smfh.

  3. Sorry, but I don’t understand the connection between the image of the Martin Luther King comic and an unattributed quote about DC comic sales numbers and their laissez-faire stance.
    Is this a montage about dialectical materialism, ha ha.