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My Little Pony #1 is here—and here are all the covers, including the ghost variant

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If this weren’t such am amazing year for comics, the success of MY LITTLE PONY #1 would be maybe the story of the year: how did a comic book aimed at young girls get pre-orders of over 100,000 copies? Pony madness is such that a second printing, due December 19th has already sold out, and a 3rd printing is ALREADY under way. When all is said and done—and all the variant covers are counted up—MLP #1 will be one of the best selling books of the year.

And we’re told that orders for #2 are also huge.

A kids comic aimed at young girls.

How?

Is it just that everyone wants a pony? Even the mysterious retailer cabal behind the Ghost Variants has gotten in on the action. More ghosts on sale here.

The success of MY LITTLE PONY is a paradigm shift for the direct market that indicates maybe we’ve finally grown up after all.

In that spirit, here’s all the variant covers, from Pinky Pie on.

10 COMMENTS

  1. YES I KNOW THERE ARE BRONIES.

    That was probably not the intended audience when this property was developed, however.

  2. Why on earth are there nineteen variant covers on a comic for little girls? I doubt that those tots are die-hard completionists who have the disposable income to buy more than one version, and the type of adult who does try to get all the variants on books they read aren’t generally the sort to want My Little Pony comics in the first place. Are there really enough of these “Bronies” out there who will buy every single variant to make the slew of different covers worth printing?

  3. @ Nick Yes, they already have several Bronie cons and even creepier level of Bronie called Cloppers…that’s all i’m gonna say about that. I’m with Heidi that occum’s razor maybe little girls are buying it more than Bronies.

  4. Many of the variants are retailer exclusives (Jet Pack, Jim Hanley’s Universe…)

    The store “special orders” the cover, knowing that they will sell those copies to customers and collectors.

    My only criticism: no sketch cover. I bought a retailer sketch cover of the Muppet Show #1 (Jetpack Gonzo), and had Roger Langridge do a self-portrait on the front!

    I also hope one of the reprintings has a fold-out cover, connecting all of the images. Like a #1E…

  5. Nick, did you somehow miss the part of the article that said the comic had already sold out of its first two printings? The answer to your question is “Yes, yes there are enough bronies”. That’s kinda the point.

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