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Marvel teaser campaign: “Everything Ends”

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I guess this is the end of Marvel event teaser campaign? If it isn’t they are nincompoops. And they are not nincompoops.

As they do with every event of late, this seems to imply that Marvel may do a “New 616” and reboot their universe after whatever the next event is, in this care Secret Multiverse Wars. Because with billions of dollars in movies coming in the next six years that is totally what they should do.

What do you think? Should Marvel reboot to goose periodical sales? Or is Agent Carter enough to keep them going?

11 COMMENTS

  1. I would love to see a brand new universe like the old Ultimate Universe, but updated for this decade. Correct the mistakes DC made with the New 52 and start fresh.

    (But that doesn’t mean the 616 has to disappear. Keep 4-8 titles that still exist in the universe Stan, Jack and Steve started, but let characters age and grow.)

    But what do I know. This is why Dan Buckley has his job, and I’m posting comments on The Beat during my lunch hour.

  2. My uneducated opinion is that it won’t be a proper reboot but a sort of crazy mix of stuff from past present future and any possibile paraller reality that in the end will leave a sort of merged universe where many things will stay as are today and others will be changed.

  3. I’ve been lost in Chris Tolworthy’s excellent FF site for the past day and I have to agree with him that the MU ended long ago in 1991 (for others, it was 1987).
    http://zak-site.com/Great-American-Novel/realtime_marvel_universe.html

    Any upcoming reboot or restart or re-anything won’t be worth spit if it doesn’t adhere to a set realistic continuity. Right now, the only consistent continuity can be found with the movies.
    Cracked has a good take on the movies
    http://www.cracked.com/quick-fixes/4-reasons-last-weeks-marvel-announcement-might-destroy-them/

  4. I’ve been lost in Chris Tolworthy’s excellent FF site for the past day and I have to agree with him that the MU ended long ago in 1991 (for others, it was 1987).

    Any upcoming reboot or restart or re-anything won’t be worth spit if it doesn’t adhere to a set realistic continuity. Right now, the only consistent continuity can be found with the movies.

  5. This is a bad, bad, bad idea. Marvel doesn’t have a continuity problem. Neither did DC before Flashpoint. Continuity is almost never the problem, but it always ends up being treated as such because rebooting your line of comics and having characters start back at square one is flashier and easier to do than ensure your comics feature quality, accessible storytelling, but that’s the real issue. The complex, detailed mythology and world-building of superhero comics, especially at Marvel and DC, is one of the defining features of the genre, it’s part of why people love this artform. That’s part of the reason the New 52 feels so weird and flat. This version of the DC universe has virtually no history. Even post-crisis DC at least had the golden age heroes and legacy characters like Wally West. The New 52 has none of that; mostly what it has is familiar but blank characters placed in boring situations that are largely retreads of older stories. That’s exactly what I don’t want to happen to Marvel.

  6. I long for the days of silver age when stories were good and didn’t have the need for all the gimmicky set ups I.e New 52 avengers vs x men whatever etc

  7. Swampy seems to be really down on the movies. Are you sure you’re not being a little pretentious? Also, that cracked article is super-biased.

  8. That Fantastic Four ‘Great American Novel’ site is part brilliant, part bonkers — but brilliance has the greater share, I’d say.

  9. I think the super-hero universes should reboot every 20 years or so. This way you just have to wait a few years to get that beloved character back or have that status quo restored rather than engage in contrived resurrection or “continuity fix” stories that undermine basic storytelling in the universe.

  10. “I’ve been lost in Chris Tolworthy’s excellent FF site for the past day and I have to agree with him that the MU ended long ago in 1991 (for others, it was 1987).”

    I agree with the comment that “Marvel has become 1950s DC.” If a character works, do endless spin-offs and variations on him or her. There have always been gimmicks in superhero comics, but now the companies are blatant about the gimmicks — and the hopelessly addicted fans eat it up.

    I’m sure “Everything Ends” will sell well, just like the “Death of Wolverine.”

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