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LINE Webtoon rolls out Superhero Month with Stan Lee, Heroine Chic and more of Brooklyn’s own superheroes


LINE Webtoon’s series of theme months continues with July’s “Superheroes” launch. The mobile-based comics platform is rolling out several series including the second comic in the New Brooklyn superhero universe, the return of Heroine Chic, and the debut of The Badguys, winner of the Stan Lee/POW! Entertainment Superhero Comics Contest.

Although mobile based comics have had some rough going at some platforms of late, LINE Webtoon has been going strong, according to content director Tom Akel, thanks to its strong strong established fanbase in Korea and some appealing content for the US version. “Heroine Chic has been a big hit,” he told The Beat, and Dents, by Beth Behrs, Matt Doyle and Sid Kotian has also found an enthusiastic audience.

LINE Webtoon launched in the US in April 2014 as a phone app and desktop portal. All the content is available online as well, and everything is free. In Korea, where reading comics and novels on mobile phones is a way of life, the content is mostly ad-subsidized. The line is also a hit in Indonesia where “numbers are through the roof,” according to Akel, as well as Thailand and Taiwan.

In the US, readers are younger, high school and college age readers and 80% of the traffic is on mobile. It definitely seems like a way to reach a sometimes fickle comics reading audience with addictive soap opera-like content.

Akel also noted that LINE Webtoon is “Creator owned and that will not change.”

The Superhero month highlights include:

The Badguys by Luke Lancaster and Orlando Ceicedo. This comic won a contest co-sponsored by Stan Lee and POW Entertainment. It’s described as “a superhero comedy heist comic with a cast of characters supremely out of their depth. Dealing with daddy issues, bad breakups, decades-old grudges and profound professional inadequacies, the whole endeavor is pretty much a foregone conclusion. Badguys never win: There are rules, after all.”

Heroine Chic by David Tischman, Audrey Mok, Tanya Horie and Taylor Esposito, which returns for its second season on July 11th, the story of a young woman who fights crime without superpowers while working in the fashion industry.

The continuing adventures of The Red Hook, Dean Haspiel’s Brooklyn based hero in a world where Brooklyn has become the original Brooxit by seceding from the US.

The Purple Heart by Vito Delsante, Dean Haspiel, and Ricardo Venâncio is the second in the New Brooklyn superhero universe.

It tells the tale of US Navy soldier, Isaiah “Zeke” Nelson has just returned from war overseas. He is done fighting and all he wants is to go home to Brooklyn, but Brooklyn has other plans when her heart is broken and she secedes from America and selects Zeke to become New Brooklyn’s cosmic guardian, The Purple Heart. 

 “With superheroes being everywhere you look in entertainment this summer—from movies to television and of course, comics—this genre is one that fans are increasingly hungry for,” said JunKoo Kim Founder and Head of LINE Webtoon.  “With the unmatched expertise of the legendary Stan Lee and the team at POW! Entertainment in choosing our contest winners, along with the return of Heroine Chic and more New Brooklyn, we’re confident that these titles will further give LINE Webtoon readers just the superhero fix they’re looking for.”
These comics and much more can be found on the LINE Webtoon site, and the app, which is available for both ioS and Android.


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