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Kickstarter’s new Spotlight feature: an ongoing storefront for creators

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A Kickstarter is a little like having a baby in only 31 days, You put all your efforts into the birth, but then what happens to the baby? Well now we’ll get to see the kids grow up and go to school. Kickstarter is enabling creators to showcase more of what happens to projects after the initial funding ends with a new “Spotlight” feature that launches today. All creators with funded projects will now be able to manage the page to present a view of their work, with huge graphics, an inviting look, an attractive new timeline feature that can share the creator’s story at a glance, and links that can go anywhere—so buy buttons and links to ongoing projects can be added.

And for those who like to see how the project got made, the original Kickstarter page will still be archived in a tab called “Story.”

Since Kickstarter ages are often top search results, this is a good way to promote the finished project and later developments and direct buyers to a place to purchase related projects.

For instance here’s how the old pages looked:

And how they’ll look now:

 

As you can see it’s a huge improvement and a perfect showcase for further interaction and sales. For comics people where Kickstarter pages are already a hub of activity, this can effectively become a storefront. Kickstarter has a very creator-oriented philosophy and this is a strong indication of how they’re implementing that going forward.

 

And here’s a video:

 

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