Secret Wars #4You know, maybe the narrative about Dark Horse losing the Star Wars license to Marvel wasn’t DH’s loss but Marvel’s gain: sales of Star Wars comics seem to be what’s propelling them to stay on  top by a comfortable margin. But Secret Wars #4 was the #1 comics of the monht—the Fables wrap up in the trade paperback sized #150 was the top GN. Marvel Comics topped the charts with a 38.43% dollar share and a 41.59% unit share to DC’s  23.94% dollar share and a 24.30% unit share. This is about the same 15 point gap that they had in June, although Marvel gained a bit in units.

Interestingly, I think we see a bit of a slowdown in periodical sales showing up here. July was a five week month, so the comparison with June is meaningless, but July 2014 was also a five week month and here we see periodicals down 8% in units, while GNs are up 10%. I’ll have more on this in a future post but we’re seeing some market corrections taking place or about to take place where periodicals are concerned.

Image was at #3 with a 9.48% dollar share and a 10.72% unit share, with IDW and Darkhose #4 and 35.

Marvel dominated the Top 10 periodicals with 8, while DC managed only Batman and Archie snuck in with the Waid/Staples Archie #1.

 

 

 

 

dollar-share unit-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.43% 41.59%
DC ENTERTAINMENT 23.94% 24.30%
IMAGE COMICS 9.48% 10.72%
IDW PUBLISHING 6.60% 5.28%
DARK HORSE COMICS 3.77% 3.36%
ARCHIE COMICS 2.28% 2.62%
BOOM! STUDIOS 1.85% 1.99%
DYNAMITE ENTERTAINMENT 1.83% 1.65%
TITAN COMICS 1.26% 1.15%
ONI PRESS 1.24% 1.19%
OTHER NON-TOP 10 9.32% 6.13%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 75 36 0 111
DC ENTERTAINMENT 75 34 0 109
IMAGE COMICS 74 19 0 93
IDW PUBLISHING 45 29 0 74
DARK HORSE COMICS 34 16 0 50
BOOM ENTERTAINMENT 32 3 0 35
DYNAMITE ENTERTAINMENT 21 4 0 25
TITAN COMICS 14 6 4 24
ARCHIE COMIC PUBLICATIONS 15 2 0 17
ONI PRESS INC. 8 3 0 11
OTHER NON-TOP 10 103 150 49 302


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2015 VS. JUNE 2014
COMICS 8.35% 3.46%
GRAPHIC NOVELS 3.88% 5.14%
TOTAL COMICS/GN 6.91% 3.61%
JULY 2015 VS. JULY 2014
COMICS -4.67% -8.22%
GRAPHIC NOVELS 1.29% 10.81%
TOTAL COMICS/GN -2.88% -6.74%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 12.64% 12.08%
GRAPHIC NOVELS 5.08% 5.18%
TOTAL COMICS/GN 10.25% 11.50%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET WARS #4 $3.99 APR150697-M MAR
2 STAR WARS: LANDO #1 $3.99 MAY150764-M MAR
3 CIVIL WAR #1 $4.99 MAY150682-M MAR
4 STAR WARS #7 $3.99 MAY150775-M MAR
5 BATMAN #42 $3.99 MAY150192-M DC
6 DARTH VADER #7 $3.99 APR150858-M MAR
7 ARCHIE #1 $3.99 APR151026-M ARC
8 AMAZING SPIDER-MAN: RENEW YOUR VOWS #2 $3.99 APR150758-M MAR
9 AGE OF APOCALYPSE #1 $4.99 MAY150692-M MAR
10 GUARDIANS OF KNOWHERE #1 $3.99 APR150830-M MAR

 


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FABLES VOLUME 22 TP (MR) $17.99 APR150316 DC
2 THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR) $14.99 APR150619 IMA
3 HAWKEYE VOLUME 4: RIO BRAVO TP $17.99 OCT140937 MAR
4 RED SONJA #1973 $7.99 MAY151220 DE
5 BATMAN: HARLEY QUINN TP $19.99 APR150289 DC
6 AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR) $9.99 APR150573 IMA
7 DIVINITY TP $9.99 MAY151625 VAL
8 NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP $16.99 APR150302 DC
9 CIVIL WAR TP $24.99 JAN072436 MAR
10 BATMAN ETERNAL VOLUME 2 TP $39.99 APR150286 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 SC $29.95 APR151518-M GEM
2 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 HC $35.00 APR151519-M GEM
3 STAR WARS: JEDI ACADEMY VOL. 3: THE PHANTOM BULLY $12.99 MAY151809 SCH
4 STAR WARS LITTLE GOLDEN BOOK: A NEW HOPE $4.99 MAY151813 RAN
5 STAR WARS LITTLE GOLDEN BOOK: THE EMPIRE STRIKES BACK $4.99 MAY151814 RAN
6 STAR WARS LITTLE GOLDEN BOOK: RETURN OF THE JEDI $4.99 MAY151815 RAN
7 WILLIAM SHAKESPEARE’S STAR WARS: THE CLONE ARMY ATTACKETH HC $14.95 MAY151808 RAN
8 STAR WARS LITTLE GOLDEN BOOK: REVENGE OF THE SITH $4.99 MAY151812 RAN
9 STAR WARS LITTLE GOLDEN BOOK: THE PHANTOM MENACE $4.99 MAY151810 RAN
10 STAR WARS LITTLE GOLDEN BOOK: ATTACK OF THE CLONES $4.99 MAY151811 RAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BLUELINE: BATMAN BY JIM LEE SDCC 2015 EXCLUSIVE FIG. JAN158085 DC
2 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
3 MAXIMUM CARNAGE FINE ART STATUE NOV142339 KOT
4 DC COMICS: THE NEW 52: THE JOKER ACTION FIGURE DEC140437 DC
5 DC COMICS COVER GIRLS: WONDER WOMAN STATUE JAN150421 DC
6 FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIG. SEP148219 SQU
7 BATMAN BLACK & WHITE STATUE BY MIKE MIGNOLA DEC140431 DC
8 DC COMICS: THE NEW 52: GREEN LANTERN JOHN STEWART FIGURE DEC140436 DC
9 BACK TO THE FUTURE: TIME MACHINE MARK I CAR APR148369 DST
10 DC COMICS VARIANT PLAY ARTS KAI: BATMAN TIMELESS WILD WEST FIG DEC148596 SQU


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON FOIL PACKS MAR152653 NEC
2 MAGIC THE GATHERING TCG: 2015 ORIGINS BOOSTER PACKS MAY152770 WIZ
3 CHEW: CASES OF THE FDA CARD GAME MAR152639 IDW
4 MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON STARTER SET MAR152654 NEC
5 DC DECK BUILDING GAME: TEEN TITANS DEC142543 CRY
6 MARVEL DICE MASTERS: AGE OF ULTRON COLLECTOR’S BOX APR152744 NEC
7 MAGIC THE GATHERING TCG: 2015 ORIGINS FAT PACK MAY152772 WIZ
8 MAGIC THE GATHERING TCG: DRAGONS OF TARKIR BOOSTER PACKS JAN158366 WIZ
9 DUNGEONS & DRAGONS NEXT: PLAYER’S HANDBOOK HC JUL142620 WIZ
10 MAGIC THE GATHERING TCG: 2015 ORIGINS CLASH DECKS MAY152771 WIZ

3 COMMENTS

  1. Let’s not forget last year in July there was a Loot Crate for Rocket Raccoon #1. No Loot Crate this year in July. That probably accounts for a part of the decline.

  2. Gotta be a rough day at the DC offices looking at these numbers. I mean, the Archie comic was good. It was also something readers wanted. But still, gettin dogged by Archie….

  3. “Interestingly, I think we see a bit of a slowdown in periodical sales showing up here.”

    Probably helped by the crap DC are producing that seems entirely aimed at the internet trolls like this site

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