Home Diamond July 2015 Sales: Marvel on top again as periodical sales slip a...

July 2015 Sales: Marvel on top again as periodical sales slip a bit

3

You know, maybe the narrative about Dark Horse losing the Star Wars license to Marvel wasn’t DH’s loss but Marvel’s gain: sales of Star Wars comics seem to be what’s propelling them to stay on  top by a comfortable margin. But Secret Wars #4 was the #1 comics of the monht—the Fables wrap up in the trade paperback sized #150 was the top GN. Marvel Comics topped the charts with a 38.43% dollar share and a 41.59% unit share to DC’s  23.94% dollar share and a 24.30% unit share. This is about the same 15 point gap that they had in June, although Marvel gained a bit in units.

Interestingly, I think we see a bit of a slowdown in periodical sales showing up here. July was a five week month, so the comparison with June is meaningless, but July 2014 was also a five week month and here we see periodicals down 8% in units, while GNs are up 10%. I’ll have more on this in a future post but we’re seeing some market corrections taking place or about to take place where periodicals are concerned.

Image was at #3 with a 9.48% dollar share and a 10.72% unit share, with IDW and Darkhose #4 and 35.

Marvel dominated the Top 10 periodicals with 8, while DC managed only Batman and Archie snuck in with the Waid/Staples Archie #1.

 

 

 

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 38.43% 41.59%
DC ENTERTAINMENT 23.94% 24.30%
IMAGE COMICS 9.48% 10.72%
IDW PUBLISHING 6.60% 5.28%
DARK HORSE COMICS 3.77% 3.36%
ARCHIE COMICS 2.28% 2.62%
BOOM! STUDIOS 1.85% 1.99%
DYNAMITE ENTERTAINMENT 1.83% 1.65%
TITAN COMICS 1.26% 1.15%
ONI PRESS 1.24% 1.19%
OTHER NON-TOP 10 9.32% 6.13%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 75 36 0 111
DC ENTERTAINMENT 75 34 0 109
IMAGE COMICS 74 19 0 93
IDW PUBLISHING 45 29 0 74
DARK HORSE COMICS 34 16 0 50
BOOM ENTERTAINMENT 32 3 0 35
DYNAMITE ENTERTAINMENT 21 4 0 25
TITAN COMICS 14 6 4 24
ARCHIE COMIC PUBLICATIONS 15 2 0 17
ONI PRESS INC. 8 3 0 11
OTHER NON-TOP 10 103 150 49 302


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JULY 2015 VS. JUNE 2014
COMICS 8.35% 3.46%
GRAPHIC NOVELS 3.88% 5.14%
TOTAL COMICS/GN 6.91% 3.61%
JULY 2015 VS. JULY 2014
COMICS -4.67% -8.22%
GRAPHIC NOVELS 1.29% 10.81%
TOTAL COMICS/GN -2.88% -6.74%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 12.64% 12.08%
GRAPHIC NOVELS 5.08% 5.18%
TOTAL COMICS/GN 10.25% 11.50%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET WARS #4 $3.99 APR150697-M MAR
2 STAR WARS: LANDO #1 $3.99 MAY150764-M MAR
3 CIVIL WAR #1 $4.99 MAY150682-M MAR
4 STAR WARS #7 $3.99 MAY150775-M MAR
5 BATMAN #42 $3.99 MAY150192-M DC
6 DARTH VADER #7 $3.99 APR150858-M MAR
7 ARCHIE #1 $3.99 APR151026-M ARC
8 AMAZING SPIDER-MAN: RENEW YOUR VOWS #2 $3.99 APR150758-M MAR
9 AGE OF APOCALYPSE #1 $4.99 MAY150692-M MAR
10 GUARDIANS OF KNOWHERE #1 $3.99 APR150830-M MAR

 


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FABLES VOLUME 22 TP (MR) $17.99 APR150316 DC
2 THE WICKED & THE DIVINE VOL. 2: FANDEMONIUM TP (MR) $14.99 APR150619 IMA
3 HAWKEYE VOLUME 4: RIO BRAVO TP $17.99 OCT140937 MAR
4 RED SONJA #1973 $7.99 MAY151220 DE
5 BATMAN: HARLEY QUINN TP $19.99 APR150289 DC
6 AUTUMNLANDS VOL. 1: TOOTH & CLAW TP (MR) $9.99 APR150573 IMA
7 DIVINITY TP $9.99 MAY151625 VAL
8 NEW SUICIDE SQUAD VOL. 1: PURE INSANITY TP $16.99 APR150302 DC
9 CIVIL WAR TP $24.99 JAN072436 MAR
10 BATMAN ETERNAL VOLUME 2 TP $39.99 APR150286 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 SC $29.95 APR151518-M GEM
2 OVERSTREET COMIC BOOK PRICE GUIDE VOL. 45 HC $35.00 APR151519-M GEM
3 STAR WARS: JEDI ACADEMY VOL. 3: THE PHANTOM BULLY $12.99 MAY151809 SCH
4 STAR WARS LITTLE GOLDEN BOOK: A NEW HOPE $4.99 MAY151813 RAN
5 STAR WARS LITTLE GOLDEN BOOK: THE EMPIRE STRIKES BACK $4.99 MAY151814 RAN
6 STAR WARS LITTLE GOLDEN BOOK: RETURN OF THE JEDI $4.99 MAY151815 RAN
7 WILLIAM SHAKESPEARE’S STAR WARS: THE CLONE ARMY ATTACKETH HC $14.95 MAY151808 RAN
8 STAR WARS LITTLE GOLDEN BOOK: REVENGE OF THE SITH $4.99 MAY151812 RAN
9 STAR WARS LITTLE GOLDEN BOOK: THE PHANTOM MENACE $4.99 MAY151810 RAN
10 STAR WARS LITTLE GOLDEN BOOK: ATTACK OF THE CLONES $4.99 MAY151811 RAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BLUELINE: BATMAN BY JIM LEE SDCC 2015 EXCLUSIVE FIG. JAN158085 DC
2 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
3 MAXIMUM CARNAGE FINE ART STATUE NOV142339 KOT
4 DC COMICS: THE NEW 52: THE JOKER ACTION FIGURE DEC140437 DC
5 DC COMICS COVER GIRLS: WONDER WOMAN STATUE JAN150421 DC
6 FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE FIG. SEP148219 SQU
7 BATMAN BLACK & WHITE STATUE BY MIKE MIGNOLA DEC140431 DC
8 DC COMICS: THE NEW 52: GREEN LANTERN JOHN STEWART FIGURE DEC140436 DC
9 BACK TO THE FUTURE: TIME MACHINE MARK I CAR APR148369 DST
10 DC COMICS VARIANT PLAY ARTS KAI: BATMAN TIMELESS WILD WEST FIG DEC148596 SQU


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON FOIL PACKS MAR152653 NEC
2 MAGIC THE GATHERING TCG: 2015 ORIGINS BOOSTER PACKS MAY152770 WIZ
3 CHEW: CASES OF THE FDA CARD GAME MAR152639 IDW
4 MARVEL DICE MASTERS: AVENGERS AGE OF ULTRON STARTER SET MAR152654 NEC
5 DC DECK BUILDING GAME: TEEN TITANS DEC142543 CRY
6 MARVEL DICE MASTERS: AGE OF ULTRON COLLECTOR’S BOX APR152744 NEC
7 MAGIC THE GATHERING TCG: 2015 ORIGINS FAT PACK MAY152772 WIZ
8 MAGIC THE GATHERING TCG: DRAGONS OF TARKIR BOOSTER PACKS JAN158366 WIZ
9 DUNGEONS & DRAGONS NEXT: PLAYER’S HANDBOOK HC JUL142620 WIZ
10 MAGIC THE GATHERING TCG: 2015 ORIGINS CLASH DECKS MAY152771 WIZ

3 COMMENTS

  1. Let’s not forget last year in July there was a Loot Crate for Rocket Raccoon #1. No Loot Crate this year in July. That probably accounts for a part of the decline.

  2. Gotta be a rough day at the DC offices looking at these numbers. I mean, the Archie comic was good. It was also something readers wanted. But still, gettin dogged by Archie….

  3. “Interestingly, I think we see a bit of a slowdown in periodical sales showing up here.”

    Probably helped by the crap DC are producing that seems entirely aimed at the internet trolls like this site

Comments are closed.

Exit mobile version