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IDW moves to Penguin Random House for distribution; Diamond remains as wholesaler

IDW joins DC and Marvel in leaving Diamond as their exclusive distributor to the direct market of comics shops.

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In a move that is both unsurprising and shocking, IDW has announced that it is changing to Penguin Random House Publisher Services for distribution of both comics and graphic novels to the direct market. PWH was already IDW’s distributor to bookstores, so it  consolidates all of their sales distro one roof.

As it did with Marvel’s similar move, Diamond has announced that they will remain as a wholesaler for IDW, so retailers who wish to order through them can still do so.

But it’s still yet another major blow to Diamond’s once near monopoly on distribution to the direct market – and it comes as no surprise after words that IDW’s exclusive contract with Diamond had lapsed months ago –  many had been waiting for this particular shoe to drop. Image, Dark Horse Dynamite are among the major publishers still distributed by Diamond exclusively.

According to PR sent by both Diamond and PRH, the deal will go into effect on June 1, 2022.

“IDW succeeds when the Direct Market succeeds,” said IDW Publisher Nachie Marsham. in a statement. “No matter  how amazing our comics and graphic novels may be, it’s the retailers that are connecting readers with our  stories. Because of that, I couldn’t be more excited about our future with Penguin Random House and I  have the utmost confidence that every store, no matter the size, will see the benefits of the high levels of  care and service that PRHPS brings.”  

Jeff Abraham, President of Penguin Random House Publisher Services, said, “IDW have been wonderful  partners these past five years and it’s been thrilling to see the evolution of its publishing program, and to  support the phenomenal growth of their graphic novels into the book trade. With PRHPS’s expansion in the Direct Market, we see this as a natural extension of that partnership and look forward to putting the  expertise of PRH’s supply chain, customer knowledgeability and sales know-how, and solutions-centered  customer service to help bring IDW comics and graphic novels to even more fans throughout the world.” 

Diamond’s Chairman, President & CEO Steve Geppi sent out his own statement about the move. “I would like to thank IDW for their many years of partnership and we are delighted to continue selling IDW’s comics, trades and graphic novels to our retail customers as a wholesaler effective June 1, 2022,” he wrote. “At Diamond, we understand the unique needs of the direct and book markets and work hard every day to service and support all the stakeholders in our industry. From developing sales tools and launching new services, to organizing industry-wide events and engaging with fans on our consumer platforms, Diamond is consistently creating and evolving new and easier ways for publishers, retailers, and fans to connect. I am proud of the role that Diamond plays and I look forward to our continued service of the direct and book markets.”

PRH’s bombshell deal deal to distribute Marvel comics, announced back in March,  into comics shops takes effect next month, and PRH has been clear in their messaging for why they are taking on this new business: a “mission is to support comic shops in fostering a life-long love of comics, graphic novels, and manga for fans of all ages. PRH is a  free-freight company, and is committed to bolstering all physical retail, where independently owned  comic shops and bookstores are some of the most passionate industry advocates and anchors of their  communities.” 

To support all this, PRH has just opened their fourth, and newest, distribution facility, a one-million square-foot warehouse in  Hampstead, MD – they also have their fulfillment  headquarters in nearby Westminster.

These facilities will be the centerpieces for their supply chain to the DM. Retailers will have 24/7 access to online ordering at PRH’s comics portal  and can also visit  www.prhcomics.com, a more public facing website covering comics, graphic novels, manga, and more.

IDW is regularly one of the DM’s top publishers, with such titles as LOCKE & KEY by Joe Hill and Gabriel Rodríguez; Hasbro’s  TRANSFORMERS, G.I. JOE, and MY LITTLE PONY; Paramount/CBS’s STAR TREK; Nickelodeon’s  TEENAGE MUTANT NINJA TURTLES; SEGA’s SONIC THE HEDGEHOG; Lucasfilm’s STAR  WARS; Stan Sakai’s USAGI YOJIMBO; THE BEAUTY OF HORROR by Alan Robert; WYNONNA  EARP by Beau Smith; and many more. Via their TOp Shelf imprint they published George Takei’s THEY CALLED US  ENEMY; the MARCH trilogy by Congressman John Lewis, Andrew Aydin, and Nate Powell; and  SURFSIDE GIRLS by Kim Dwinell. 

While the move comes as no surprise to industry watchers, the shape and dynamic of the Post Marvel, Post DC  Diamond is still taking shape. Diamond is holding an online retailer summit at the end of the month just before the Marvel/PRH goes into effect. It will be interesting to hear their future plans.

 

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