By Todd Allen
All things considered, this was a fairly stable week. Most drops were between 40-47%, with the smaller Moonrise Kingdom and To Rome With Love dropping in the 18%-19% range. Ted was also looking particularly good, dropping only31.2%
The Amazing Spider-Man is up to $200.9M. Add in foreign box office at you’re at $521.4M (though I don’t think foreign total is current.) Keep in mind the Avengers had a $207M opening weekend, so in 13 days, Spidey still hasn’t quite done what the Avengers did in 3. Still, $200M with the work week to go is a good haul and overseas ticket sales have been strong.
Speaking of the Avengers, that film has finally dropped below 1000 screens, all the way down to 747. It still topped a million dollars in its eleventh weekend. Probably, it has a large drop-off next week. Three superhero movies out at once. A strange thought, isn’t it?
The big shake up this week is the highly anticipated debut of The Dark Knight Rises. Yes, the one there have been TV commercials touting advance sales for a few weeks now. Dark Knight is expected to debut on 4,375+ screens. Just a handful of screens more than Spidey… and Spidey was everywhere. That kind of a debut is going to redistribute the screens drastically. Completely removing the early summer’s SF/F slate of Avengers, MIB3, Snow White and Thor, Prometheus, and Abraham Lincoln: Vampire Hunter would not add up to enough screens to accommodate Dark Knight Rises.
There’s a legitimate question of whether Dark Knight will debut higher than Avengers. There’s a question of whether it will suck the life out of all the films around it like Avengers did. There’s the question of whether the movie goer goes to something else if Dark Knight is sold out. Will Spider-Man thrive as substitute goods or will it be stepped on.
Wait and see, but next weekend’s box office looks to be VERY interesting.