Home Sales Charts Diamond’s Top Ten for 2008

Diamond’s Top Ten for 2008

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Diamond sent out a press release with their top ten comics and GNs of ’08, along with a publisher chart. We know you LOVE the charts, so here we go:

Marvel Comics’ Secret Invasion #1 was the best-selling comic book title for 2008 based on total unit sales to comic book specialty shops, according to Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop-culture products. All eight issues of the limited series crossover event placed in the top ten comics of 2008, and were joined by Uncanny X-men #500 (#6) and DC Comics’ first issue of its 2008 mega-event, Final Crisis #1 (#10).

In addition, Marvel Comics closed out 2008 as the top publisher, leading both Retail Dollar and Unit Market Shares, with a 46% Unit Market Share, and a 41% Retail Dollar Market Share. DC Comic’s was the comic book industry’s second leading publisher with 32% Unit Market Share, and a 30% Retail Dollar Market Share.

2008’s top-selling graphic novel was the perennial best-seller, DC Comics’ Watchmen TP, which enjoyed renewed success in the wake of the upcoming feature film in 2009. DC Comics also dominated graphic novel sales by taking seven of the top ten spots.

“Comic book and graphic novel sales through comic book specialty shops remained strong in 2008, with graphic novel sales increasing five-percent over 2007” remarked Diamond CEO Steve Geppi. “Our publishers did a tremendous job of creating compelling storylines that comic fans wanted to see, and we remain optimistic about the comic book industry heading into 2009.”

2008 TOP COMIC BOOK PUBLISHERS

QUANTITY SHARE

RETAIL SHARE

MARVEL COMICS

45.82%

40.81%

DC COMICS

31.67%

29.94%

DARK HORSE COMICS

5.05%

6.49%

IMAGE COMICS

3.32%

3.73%

IDW PUBLISHING

2.92%

3.08%

OTHERS

11.22%

15.95%

2008 TOP 10 COMIC BOOKS

Quantity Rank

Description

Price

Publisher

1

SECRET INVASION #1

$3.99

Marvel Comics

2

SECRET INVASION #2

$3.99

Marvel Comics

3

SECRET INVASION #3

$3.99

Marvel Comics

4

SECRET INVASION #4

$3.99

Marvel Comics

5

SECRET INVASION #5

$3.99

Marvel Comics

6

SECRET INVASION #6

$3.99

Marvel Comics

7

UNCANNY X-MEN #500

$3.99

Marvel Comics

8

SECRET INVASION #7

$3.99

Marvel Comics

9

FINAL CRISIS #1

$3.99

DC Comics

10

SECRET INVASION #8

$3.99

Marvel Comics

2008 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

Quantity Rank

Description

Price

Publisher

1

WATCHMEN TP

$19.99

DC Comics

2

BATMAN THE KILLING JOKE SPECIAL ED HC

$17.99

DC Comics

3

JOKER HC

$19.99

DC Comics

4

Y THE LAST MAN TP VOL 10 WHYS AND WHEREFORES

$14.99

DC Comics

5

WALKING DEAD TP VOL 08 MADE TO SUFFER

$14.99

Image Comics

6

BATMAN DARK KNIGHT RETURNS TP

$14.99

DC Comics

7

FABLES TP VOL 10: THE GOOD PRINCE

$17.99

DC Comics

8

WANTED GN

$19.99

Image Comics

9

BUFFY THE VAMPIRE SLAYER SEASON 8 TP VOL 02:

NO FUTURE FOR YOU

$15.95

Dark Horse Comics

10

Y THE LAST MAN TP VOL 01 UNMANNED

$12.99

DC Comics


While Marvel slayed on the pamphlet chart, DC’s strong graphic novel showing is notable, especially the success of THE JOKER, which managed to extend DARK KNIGHT’s popularity. (That the book was extremely well done didn’t hurt.) Batman, Alan Moore, Y, FABLES, WALKING DEAD, and BUFFY continue to be the blockbusters.

Chart watcher John Jackson Miller has some commentary here. He also notes that all the best selling periodicals were $3.99.

  1. Interesting to compare this with Brian Hibbs’ list where Buffy was the Skrull slayer.
    Having watched BN.com’s graphic novel sales since The Dark Knight opened, there is some discrepancy. Anita Blake, Dark Tower, and Marvel Chronicle all sold well. Naruto and Fruit Baskets remain popular, as do the various Bone paperbacks. The deluxe $150 Comic Book Tattoo sold out as soon as word spread from San Diego. All Batman canon titles enjoyed continual success from theatrical release to DVD release. The revised DC Encyclopedia, DC Vault, and Absolute Sandman Volume Four were pricier items which sold as well as less expensive fare. The Watchmen hardcover and Absolute edition both sell nicely, even as the trade paperback tops the B&N bestseller list.
    So, as the medium diversifies, are comicbook shops becoming the eqivalent of a gated community? Or worse, a backwater town where everyone is related to everone else?

  2. Well, half of Marvel Books have the $3.99 price tag with ONLY 22 of material.

    I will give DC some credit, at least with their books with a $3.99 price tag, you get more pages.

  3. IDW picked up a full share point over its Diamond shares for last year — a market share increase of 48%. Not always helpful to look at those comparisons when we don’t know what the sizes of the pies being sliced up are yet — but they should be pretty close, so clearly that’s a significant move.

  4. It’s not bizarre at all. This is a DM-oriented Top 10 list, and Marvel does better leaning heavily on its event-driven monthlies than DC does. Now if it was a “comics sold period, not just the DM” the list would likely look different (though perhaps not radically so in the top 10).

  5. “Marvel Comics’ Secret Invasion #1 was the best-selling comic book title for 2008 based on total unit sales to comic book specialty shops, according to Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop-culture products. ”

    How is this a remotely correct statement?

    First off it only looks at one sales channel, it’s like saying the #1 DVD at Blockbuster is therefore the #1 DVD in the world.

    Second how can Diamond be the “world’s largest distributor of comics, graphic novels, and pop-culture products” when in Japan comics sell millions of copies a month?

    Third is Diamond even the largest GN and pop culture distributer in the US? Larger than any of the trade book distributors? I’m not even sure that part is right.

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