Batman #14.jpgDiamond released sales figures for January 2017 this morning and units and dollars were way down from December – however that’s only to be expected from holiday sales. However, periodicals were up a but from January 201 while GNs were down. Overall comparisons were down quite a bit but it’s hard to make too much of them given seasonal fluctuations. BatmanVol 1 : I am Gotham was the #1 GN while US AVengers was the top periodical.

Marvel won the month and was up quite a bit in units thanks to the overshipping program we’ve been telling you about, but the dollar share gap over DC was smaller.

Since I’m on the road, I’ll defer to John Jackson Miller and Comichron for analysis:

 

January comics and graphic novel orders got 2017 off to a slightly slower start than last year, according to Comichron’s analysis of data released today by Diamond Comic Distributors. But while the $40.1 million in orders — off 3% — was the lowest one-month total since February 2014, Marvel’s overship promotion offering a free 10% match to retailers’ orders helped create a situation in which more comics were shipped than in any first month of the year since January 1997, 20 years ago.

Diamond shipped 7.57 million comic books to retailers in the month, up 7.21% over January 2016 and even beating out 2015’s massive Star Wars #1 month. Free comics obviously don’t impact dollar sales, so comics dollar sales were only up 0.36%.

That disjoint suggests that while January’s performance was off at the distributor level, it could easily have been an up month at the retail level, depending on how all that extra material sold. Diamond’s comparative sales statistics charts and market share charts are based on wholesale prices and not retail, which is what that $40.1 million figure is; the real dollar value of comics and graphic novels retailers had to sell was probably several million higher.

This isn’t new; every month there’s some level of deep discounting of graphic novels or promotional pricing of comics, and so there’s always a bit more — and some months, a lot more — potential sales out there for retailers than the overall sales number suggests.

dollar-shareunit-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.09% 42.62%
DC ENTERTAINMENT 28.93% 31.33%
IMAGE COMICS 9.82% 9.36%
IDW PUBLISHING 5.25% 3.45%
DARK HORSE COMICS 4.04% 2.91%
BOOM! STUDIOS 2.09% 1.91%
DYNAMITE ENTERTAINMENT 1.65% 1.47%
TITAN COMICS 1.24% 1.10%
VIZ MEDIA 1.15% 0.39%
VALIANT ENTERTAINMENT LLC 0.82% 0.81%
OTHER NON-TOP 10 7.92% 4.65%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2017 VS. DECEMBER 2016
COMICS -7.50% -7.84%
GRAPHIC NOVELS -18.85% -28.03%
TOTAL COMICS/GN -11.00% -9.49%
TOYS -38.37% -39.98%
JANUARY 2017 VS. JANUARY 2016
COMICS 0.36% 7.21%
GRAPHIC NOVELS -11.88% -8.61%
TOTAL COMICS/GN -3.41% 6.01%
TOYS -15.43% -2.28%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 97 33 0 130
DC ENTERTAINMENT 86 26 0 112
IMAGE COMICS 44 16 0 60
IDW PUBLISHING 41 17 0 58
DARK HORSE COMICS 27 16 0 43
BOOM ENTERTAINMENT 26 7 0 33
TITAN COMICS 24 0 4 28
DYNAMITE ENTERTAINMENT 16 6 0 22
VIZ MEDIA 0 21 0 21
VALIANT ENTERTAINMENT LLC 9 3 0 12
OTHER 87 96 27 210


TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 U.S.AVENGERS #1 $3.99 OCT160723-M MAR
2 BATMAN #14 $2.99 NOV160208-M DC
3 BATMAN #15 $2.99 NOV160210-M DC
4 JUSTICE LEAGUE/POWER RANGERS #1 $3.99 NOV160283-M DC
5 THE WALKING DEAD #162 (MR) $2.99 NOV160652-M IMA
6 ALL-STAR BATMAN #6 $4.99 NOV160195-M DC
7 JUSTICE LEAGUE VS. SUICIDE SQUAD #3 $3.99 NOV160163-M DC
8 MONSTERS UNLEASHED #1 $4.99 NOV160745-M MAR
9 AMAZING SPIDER-MAN #23 $3.99 NOV160827-M MAR
10 JUSTICE LEAGUE #12 $2.99 NOV160179-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN VOLUME 1: I AM GOTHAM TP $16.99 OCT160291-M DC
2 KILL OR BE KILLED VOLUME 1 TP (MR) $9.99 NOV160670-M IMA
3 THE FLASH VOL. 1: LIGHTNING STRIKES TWICE TP $17.99 OCT160292 DC
4 SUPERMAN VOL. 1: SON OF SUPERMAN TP $16.99 OCT160297 DC
5 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
6 JUSTICE LEAGUE VOL. 1: THE EXTINCTION MACHINE TP $16.99 OCT160295 DC
7 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMA
8 STAR WARS: HAN SOLO TP $16.99 SEP161136 MAR
9 GREEN ARROW VOL. 1: THE LIFE & DEATH OF OLIVER QUEEN TP $16.99 OCT160293 DC
10 THE BLACK MONDAY MURDERS VOLUME 1: ALL HAIL GOD MAMMON TP (MR) $19.99 NOV160656-M IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC SUPER HERO GIRLS: BATGIRL AT SUPER HERO HIGH HC $13.99 OCT162171 RAN
2 STAR WARS: I AM A STORMTROOPER LITTLE GOLDEN BOOK $4.99 OCT162204 RAN
3 DOCTOR STRANGE LITTLE GOLDEN BOOK $4.99 OCT162172 RAN
4 GUARDIANS OF THE GALAXY: ROCKET TO RESCUE LITTLE GOLDEN BOOK $4.99 OCT162173 RAN
5 DC SUPER FRIENDS: WONDER WOMAN LITTLE GOLDEN BOOK $9.99 OCT162170 RAN
6 THE SHADOW DOUBLE NOVEL VOLUME 113 SC $14.95 OCT162199 SAN
7 DC SUPER FRIENDS: COLD CAPER SC $4.99 OCT162168 RAN
8 9 MARVEL SUPER HERO TALES LITTLE GOLDEN BOOK HC $12.99 OCT162174 RAN
9 I AM JIM HENSON HC $14.99 NOV162128 PUT
10 SECRET HERO SOCIETY VOLUME 2: FORT SOLITUDE HC $12.99 OCT162175 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL SELECT: DOCTOR STRANGE MOVIE ACTION FIGURE JUN162396 DST
2 MARVEL UNIVERSE: THANOS FINE ART STATUE JUN162696 KOT
3 AMAZING SPIDER-MAN SPIDER-MAN ARTFX+ STATUE JUL162983 KOT
4 MARVEL: DEADPOOL 1/4-SCALE ACTION FIGURE MAY168389 NEC
5 MARVEL GALLERY: SPIDER-MAN PVC FIGURE SEP162538 DST
6 BATMAN V SUPERMAN: WONDER WOMAN MAF EX FIGURE NOV158387 MED
7 MARVEL SELECT: CABLE ACTION FIGURE OCT142189 DST
8 POP! DC HEROES: THE DARK KNIGHT RETURNS: SUPERMAN FIGURE JUL162707 FUN
9 DC COMICS: WONDER GIRL BISHOUJO STATUE JUL162984 KOT
10 GHOSTBUSTERS SELECT ACTION FIGURES SERIES 4 SEP162532 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 4D CITYSCAPE: BATMAN: GOTHAM CITY PUZZLE JUN168000 4D
2 4D CITYSCAPE: LORD OF THE RINGS: MIDDLE-EARTH PUZZLE JUN168003 4D
3 MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS NOV162988 WIZ
4 4D CITYSCAPE: GAME OF THRONES: ESSOS PUZZLE JUN168001 4D
5 4D CITYSCAPE: THE HOBBIT: MIDDLE-EARTH PUZZLE JUN168002 4D
6 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
7 TEENAGE MUTANT NINJA TURTLES HEROCLIX: SHREDDER’S RETURN SEP168871 NEC
8 RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY
9 MACHI KORO: BRIGHT LIGHTS BIG CITY CARD GAME SEP160613 IDW
10 MEGA MAN BOARD GAME NOV162976 JAS

 

5 COMMENTS

  1. I would classify as the surer “more potential sales” months the ones we’ve seen with millions of dollars of hardcovers blown out. They may not wind up going for cover price, but they’ve got shelf life on the periodicals.

  2. Ditto here on the Marvel overships. We sold a tiny fraction of them, and they didn’t really contribute to the bottom line of sales.

    Marvel did also run the typical holiday blow out sale of trades, and DC offered an extra 5% off on initial orders of their Reborth collections that started shipping in January, giving retailers incentive to order a few more than they might of otherwise.

  3. I was really looking forward to the release of the DC Rebirth trades in January expecting them to sell really well, but so far DC Rebirth trade sales are underwhelming at best. There were scores of customers looking for them in December, but not after that.

    Non-super hero trades are still on fire. Trade sales are still increasing.

    Floppy sales continue their steady death spiral. I can’t reduce my Marvel orders fast enough and DC Rebirth sales are quickly approaching N52 levels. When Marvel has their rebirth in the fall, don’t expect the good times to last long. The Big 2 are simply out of tricks. Super-hero books will never be what they once were. Comic fans are growing up and demanding more sophisticated fare…..

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