You’ve got to hand it to the Deadpool marketing team at Fox: they have let out all the stops promoting Deadpool 2, from the Bob Ross trailer to the Comic-Con toilet seat covers. 

Maybe it’s the knowledge that after Disney takes over the studio, such cutting-edge campaigns may be no more; or the fact that star/producer Ryan Reynolds goes absolutely all-in with his promo. Whatever it is, there has never been a funnier or more imaginative movie ad campaign.

And it wasn’t just Deadpool 2’s theatrical release. With Deadpool 2 – or Deadpool 2 Super Duper [email protected]%!#& Cut – coming out on Digital August 7 and 4K Ultra HD and Blu-ray on August 21 –  they’ve given it one more whirl, with a huge campaign at Comic-Con – including Reynolds doing a one man standup act answering questions for an hour – a dream suite, an amazing booth, toilet seat covers and much that I am forgetting.

But even if you missed out on the Deadpool carnival at  Comic-con, there are still some opportunities to celebrate chimichanga style. Starting today, New Yorkers can attend the DEADPOOL AND FRIENDS’BELIEVE IN YOUR SELFIE MUSEUM which runs August 8-11 at Industria Studio on West 12th Street.

I was able to attend the press preview last night, and if you want to create your own Deadpool memories, this is the place, from a baby leg sofa to Domino’s dominos and Colossus’s tubs of block. The event included many savory ‘Pool themed snacks all very cleverly named and edible. I did discover that my brand new iPhone 8 doesn’t work with selfie sticks either, but the timer would have to do.

This was a very clever display, with all kinds of cool details. I’m told that Hugh Jackman, who lives nearby, was invited to come by to share his love/ hate relationship with Deadpool, but tragically he is filming in Australia.

Details on how to attend are below along with a few of my favorite selfies and a few more DEapool items.

Admission is FREE but extremely limited. Guests (ages 18 and up) must register for an appointment in advance at:

There will be a standby line on-site, though admission for standby guests is not guaranteed. We will attempt to accommodate these guests on a first come first serve basis as space allows.
August 8th – 9th: Noon – 8pm
August 10th – 11th: Noon – 9pm

Industria Studio 10
356 W. 12th Street
New York, NY 10014
ABOUT THEDEADPOOL 2 SUPER DUPER [email protected]%!#& CUT:
The sequel to the first one! (That’s just lazy writing)

But wait…there’s more! If your second time wasn’t enough, your second, second time will blow you away. The Deadpool 2 Super Duper [email protected]%!#& Cut gives you even more of everyone’s favorite red-spandexed superhero now with 15 minutes of brand-new action and jokes lovingly inserted throughout. That’s a whole lotta D in a surprisingly small package!


Why a a barber’s chair someone asked? Because it’s Deadpool, someone answered.


One of the nine selfie stations in the museum.


The Colossus station involved jumping around in styrofoam blocks but I couldn’t bring myself to get in.


These Deadpool cake pops were dead-pool-ishus!





Deadpool 2 is really all about love, as this station shows.


An example of how the tragic parachuting scene in DP2 inspired  feel-good fantasy installation.


For Cable, the theme was abandoned Teddy Bears.


Some action figures of the gone but not forgotten X-force.


And Peter. They also had the Michelangelo inspired mural of Deadpool and Cab;e touching hands on clouds. I should a got a picture of that!


I think this is a good spot for serial killer selfies. BTW to get this picture I dropped my brand new iPhone on the hard cement floor of the installation and…well, it’s only a scratch.

There was not much Deadpool in these photos! So here are some greatest hits from the marketing campaign!




DP2-386.jpgDP2_1080x1080_6 (1).jpg


  1. V cool! (it’s like I was there

    Just a week away until Infinity War on blu-ray, and then this awesome extended DP2 in the following! Life’s good

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