The NY Post has the exclusive news that DC will be running an ad for its Before Watchmen prequels on the Times Square Jumbotron starting next week, as well as selected cable stations, including IFC, TruTV and TNT.
DC has had great success with its TV campaigns in the past — the New 52 was launched with a pretty extensive campaign that did very well, and the collections also had a smaller TV campaign.
Before Watchmen has met with middling reviews, and periodical sales were strong but dwindled as they went on. Given the longevity of the original Watchmen as a bestseller—it’s probably the best selling adult graphic novel ever in the US— where DC expects the prequels to live is as collections, so promoting that format makes business sense.
When first announced, the Before Watchmen books met with a lot of outrage from fans who felt that creating the books against Alan Moore’s wishes was an offense to creator’s rights, and a desperate mining of IP.