It’s been more than two years since news broke that McFarlane Toys had signed a three-year licensing agreement with DC Comics, allowing the toy manufacturer access to produce new 6- to 12-inch “ultra-poseable” action figures of the comic publisher’s characters from the comics, movies, and video games. The partnership has clearly been a successful one for all parties involved because today McFarlane Toys announced that it is further expanding its relationships with DC and Warner Bros. Consumer Products by producing new DC Direct collectibles products.
Fans will recall that last August DC Direct, the division of DC Comics that produced collectibles and merchandise based on its iconic characters, shuttered as part of a company-wide re-structuring and massive layoffs.
During its heyday DC Direct was responsible for a number of popular products including the Batman: Black & White and Harley Quinn: Red, White & Black statues line as well as the Batman: The Adventures Continue action figures. With the Batman and Harley Quinn statue lines returning under McFarlane Toys, let’s hope the previously revealed Batman: The Adventures Continue figures such as Talon and the Batman Who Laughs will finally be released.
Read the official press release below for full details.
McFarlane Toys’ huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of McFarlane Toys designed statues, busts, and figures based on DC’s expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane’s creative direction coming in 2022.
McFarlane will also manage current DC Direct inventory.
Under McFarlane Toys, DC Direct will continue to produce high-quality collectibles, including fan-favorite lines DC Designer Series, Batman Black & White, and Harley Quinn Red, White & Black.
In 2020, McFarlane Toys launched its successful DC Multiverse line with ultra-posable action figures and vehicles to bring dozens of iconic DC characters based on the comic books, video games, and feature films to life at mass specialty retailers globally. McFarlane Toys’ DC Multiverse line is one of the top-selling action figure lines in the US.
McFarlane Toys will continue to sell and market all the current and upcoming pre-ordered DC offerings.
Fans of both McFarlane Toys and DC can check McFarlane.com and the McFarlane Toys social media channels for updates and news.