By Todd Allen
First, here’s a rundown of the top 10 via Box Office Mojo:
1 The Dark Knight Rises $36,440,0002 Total Recall (2012) $26,000,0003 Diary of a Wimpy Kid: Dog Days $14,700,0004 Ice Age: Continental Drift $8,400,0005 The Watch $6,350,0006 Ted $5,479,0007 Step Up Revolution $5,300,0008 The Amazing Spider-Man $4,300,0009 Brave $2,890,00010 Magic Mike $1,380,000
There doesn’t seem to be a consensus what the dynamic is between lingering effects of the Colorado shooting, competition with the Olympics for viewers and what seemed to be an utter lack of anticipation for Total Recall’s remake. This isn’t a huge box office and nothing was particularly hot. The interesting comparison is Total Recall’s estimated $26M when compared to Battleship’s $25.5M opening weekend when Avengers was ruling the summer roost and sucking the life out of everything in it’s wake.
Possibly this is a perfect storm of bad timing and and tepid reception. And maybe Avengers and Dark Knight rises are just juggernauts you want to stay well away from.
Dark Knight Rises is sitting on $354.6M domestic and $733M global (as we wait for the next update.) Our old friend the Avengers, still on 300 screens and estimated at $400K this weekend, is at $616.7M domestic and $1.461B globally (…and it should open in Japan soon). Dark Knight probably isn’t going to catch Avengers at the box office. Right now it’s roughly $52M behind Hunger Games for second largest film of the year at the domestic box office. Figure it should take about 2 weeks to lap Hunger Games. Spidey is at #4. Has this been the summer of the geek film? (And yes, I know that some people want to split off animation as non-geek, but the Disney style has always had its place at comic conventions.) Here’s the top 10 domestic right now for 2012:
1 Marvel’s The Avengers
2 The Hunger Games
3 The Dark Knight Rises
4 The Amazing Spider-Man
6 Dr. Seuss’ The Lorax
7 Madagascar 3: Europe’s Most Wanted
9 MIB 3
10 Snow White and the Huntsman
4 comic book movies. 3 cartoons. 1 SF/F young adult novel adaption. 1 fairy tale. 1 movie about a talking Teddy Bear. Yes, I think there will still be movie booths at Comicon next year.
We’ll see if the Bourne film can crack the yearly top 10.
As for the Amazing Spider-Man, he’s still tumbling. I don’t see it making $300M domestic. Batman done run Spidey over. Spidey’s done much better overseas and has a $677.7M global tally. When you look at the global picture, it’s unlikely money was lost, but Sony and Marvel have to be awfully disappointed in the totals here and are probably hoping for magic when it hits the DVD/Blu-ray market.
Next week sees 3 wide releases: The Bourne Legacy with 3,600+ screens, Will Ferrell’s The Campaign on 3,250 screens (and ready for election run-up) and 2,200 screens for Hope Springs with the unlikely headlining trio of Meryl Streep, Tommy Lee Jones and Steve Carell.
The SF/F genre is going to take a little time off before Dredd and Looper hit in the second half of September. If Avengers and the opening of Dark Knight Rises have taught us anything, it’s that giving Dark Knight Rises a WIDE berth is a smart thing. As the action/adventure and horror films start to roll out, we’ll see how they fear against Batman.