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Dark Horse Publisher Mike Richardson is coming right for you…on the side of a bus

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It’s true! As Instagrammed by Portland resident and Boilerplate co-author Anina Bennett, Dark Horse’s founder and owner Mike Richardson is part of an ad campaign for New Relic, a software development company that counts Dark Horse as a client.

Smart choice, as it allow great use of the Hellboy imagery as well.

 

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