MacGuffin looks at the products that are brining civilians into comics shops at an all time record pace: Buffy Season 8, Stephen King’s The Gunslinger, and Captain America #25:
Over the long term, I suspect that the most important of these will be Dark Horse’s new Buffy the Vampire Slayer series. The wide-spread appeal of this comic is pretty amazing, so much so that, despite the fairly common knowledge that Buffy was a popular show and made for some truly devoted fans, retailers and Dark Horse pretty badly misjudged demand. Over at the Engine, Warren Ellis asked how this was possible and a series of individuals proceeded to toss their theories against the wall. One of the great things about Buffy is not only the number of new customers it’s bringing in but the type of customer it’s bringing in. Joss Whedon is so tied to fan’s concept of Buffy (which makes sense since he wrote the movie and created the show) that it’s easy to point out Fray, Serenity, Astonishing X-Men and Runaways. More on why we love Joss Whedon.