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CAA to represent Archie

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Well, we’ve been hearing that Archie Comics is getting all modernized, and as if getting married wasn’t enough, now Archie has an agent, namely CAA, which also reps (and has had success with) Mattel. Archie brands include Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck and Dotty and Ditto. A “brand” is what we once called “a character” but everyone is into this brand thing now.

Our little Archie is getting so grown up. next thing you know he will be running around in khaki shorts and deck shoes and ordering a Pellegrino.

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