That’s going to be a lot of mugs. The Atomic Robo Kickstarter campaign from Brian Clevinger and Scott Wegener has just closed doors, and has raised $135000 of the original $7500 target. Whew!
The Kickstarter was for a book called The Tesladyna Action Scientists’ Field Guide, a survival handbook offering advice on how to survive all the usual natural disasters – fires, snakes, you know the sort of thing. It also allowed the pair to establish a really comprehensive range of Atomic Robo merchandise. Amongst the tiered rewards were mugs, pens, ‘damaged’ lab coats, coasters, rulers, stickers, prints, ID cards….
Which all proved to be pretty popular. I wonder to what extent the mass success of the Kickstarter might actually be a slight issue for the pair, though — as Wegener noted himself:
I’m pretty sure it will cost us 103% of what this KS raises just to produce and ship all this crap. . . I MEAN HIGH QUALITY SCIENCE STUFF.
— Sketchy McBeardo (@Scott_Wegna) August 9, 2013
That might be something to keep an eye on for the future – is there an upper limit for a Kickstarter, which (if exceeded) means the project will lose the makers money? Can something be too successful?
That’s all just speculatory misery, though, and there’s no need for us to dwell on any of that right now. Atomic Robot just raised 1811% of it’s Kickstarter goal – that’s spectacular!