§ Comics2Film, another Web 1.0 comics site — it’s been around since 1997 — has been purchased by Mania.com.
§ At PWCW, Laura Hudson talks to Marvel about the viral marketing campaign for SECRET INVASION:
“We’ve done a lot of mainstream pushes, not just to the industry itself, but to a larger audience,” said Marvel v-p of merchandising and communication Mike Pasciullo. “The characters are icons that people are aware of even if they’re not buying comics regularly,” Pasciullo said, “but if you tell interesting stories, they will seek them out.”
Acclaimed Marvel writer Brian Michael Bendis, the writer of Secret Invasion, agreed. “We’re trying to reach out to the millions of people that might never read a comic.” He describes the marketing shift as part of an effort to stop undervaluing the medium. “The comics [industry] in general tends to treat itself like an ugly stepsister of film or TV,” said Bendis. “But it’s not, so let’s not treat it that way. Let’s sell it like they sell a movie.”
No mention of now-squelched Marvel-b0y, but there will be Skrull Masks at NYCC.
§ Meanwhile, over at Marvel’s Agent M Flickr set, you can see editors Tom Brevoort and Nick Lowe sporting evidence of an abandoned crossover event in which the Marvel U was invaded by clones of Mary Jane and Gwen Stacy,
While reading Laura Hudson’s article on Marvel’s viral marketing I thought of something. It’s cool to see Marvel branching out and everything. I just wish that instead of using these innovations, innovations for Marvel that is, to sell a book that is going to be a blockbuster no matter what they could use this strategy towards marketing lower selling titles.
§ i09 has an entertaining look at superhero movies not based on comics, like DARKMAN and SKY HIGH. There are more than you might think, since many of them were subsequently adapted into comics.
§ Coming Soon Net has the first video journal from WATCHMEN. No footage just atmospherics.
§ PS here is Scarlett Johansson as a sexy nurse from THE SPIRIT movie. Peruse before Lionsgate makes us take ’em down.
AW SHUCKS. I got my official Lionsgate C&D. Wow, I feel like I rank now!
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