Hyde’s initial clients include acclaimed Montreal-based graphic novel house Drawn & Quarterly where he is working on campaigns for cartoonist Art Speigelman (Co-Mix) and writer and magazine editor Tavi Gevinson (Rookie Yearbook Two). Hyde will also work on the publicity and marketing for comics artist Dan Goldman, whose webcomic Red Light Properties will be released in print in early 2014 by IDW Publishing. In addition Superfan Promotions is working with novelist Samuel Sattin’s League of Somebodies, a paperback original released earlier in 2013 by Dark Coast Press and has just released as an audiobook by Audible.
Hyde told PW he is the process of “finalizing additional clients.”
Hyde oversaw the rollout of DC’s New 52, one of the most mega successful comics marketing events ever, as well as a ton of other impressive comics events while at DC. So I guess now when people ask me (as they do constantly) “do you know anyone who does comic book PR?” I know where to send them. PR below:
David Hyde, former DC Entertainment Vice President of Publicity and Random House veteran, announced today the launch of his new company, Superfan Promotions LLC. The Los Angeles based company will create publicity and marketing campaigns, events, and social media engagement for authors, artists, conventions, festivals, stores, entertainment companies and publishers.
“Superfan Promotions’ mission is to collaborate on creative promotional campaigns that resonate with a mainstream audience but also engage passionate superfans.” said Hyde. “The company’s first clients, including an esteemed graphic novel publisher, a literary debut novelist and an acclaimed writer/artist, reflect the diversity of the kinds of projects that I’m looking to champion.”
Superfan Promotions provides scalable promotional models to fit the different needs of clients and their projects. Services are customizable and campaigns range in length and scope from weekly, monthly to ongoing engagements. Superfan Promotions provides results-driven strategy and buzzworthy coverage with traditional news outlets, lifestyle and entertainment press, Hollywood trades, tastemaker blogs, and popular comic book, gaming and tech sites.
David Hyde is a respected public relations professional with over 15 years of experience, specializing in executing creative multimedia campaigns for graphic novels, comic books and literary genre fiction. He began his publicity career at Vintage and Anchor books, where he worked with novelists like Alexander McCall Smith (The # 1 LADIES DETECTIVE AGENCY), Jonathan Lethem (MOTHERLESS BROOKLYN), Richard Russo (The Pulitzer Prize-winning EMPIRE FALLS) and James Ellroy (THE COLD SIX THOUSAND); as well as bestselling nonfiction books including Erik Larson’s ISAAC’S STORM and Gary Kinder’s SHIP OF GOLD IN THE DEEP BLUE SEA.
At DC Entertainment, David helped bring unprecedented sustained mainstream attention to the comic book art form with regular exposure in the ASSOCIATED PRESS, BUZZFEED, CNN, ENTERTAINMENT WEEKLY, HUFFINGTON POST, NATIONAL PUBLIC RADIO, THE NEW YORK TIMES, PLAYBOY, TV GUIDE and USA TODAY, while also working with corporate communications, feature film productions and toy launches tied into the comic book line. He worked on graphic novels like PRIDE OF BAGHDAD by Brian K Vaughan and Niko Henrichon and THE QUITTER by Harvey Pekar and Dean Haspiel and comic books including IDENTITY CRISIS by Brad Meltzer and Rags Morales and the launch of DC COMICS: THE NEW 52, a historic renumbering and rebooting of the company’s entire line of superhero comics.