At last week’s Diamond Retailer Summit, nothing got a bigger reaction than this video explaining how Diamond has upgraded their Olive Branch packing facility.
When this film was shown during breakfast, the room fell silent. The phrase “rapt with attention” is overused, but this ode to put orders, pick stations, conveyor belts and resolute yet friendly workers was packaging porn for the ages – and something that held a unique appeal for comics retailers whose daily life involved opening boxes of comics.
It also shut down the usual complaints about damages from retailers at the breakfast. While one bent corner on a copy of Life in Riverdale doesn’t seem like an industry-shaking issue, it is clear that damages were a big problem for Diamond, or else they wouldn’t have spent $10 million on upgrading their facilities. And more is coming, as one section is being converted into
a cantina for aliens an even more efficient processing shipping station.
Damond isn’t without its flaws, but this Olive Branch upgrade – recounted in minute detail in this film – shows they have made a pretty hefty investment in their business. And fewer damaged comics means more happy retailers and that means a happier business all around.
Also, damn this thing is huge.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.