Until now, Jersey Shore and the comics industry had been on blissfully separate tracks. In fact, during a brief interview we had with the Nerdist, Chris Hardwick, he mentioned Jersey Shore as being a part of pop culture that was not part of nerd culture.
But now, Wizard has blurred the line.
And nothing will ever be the same.
It seems that members of Mike “The Situation” Sorrentino’s family, along with Mike, will be creating a superhero and making comics and showing up at Wizard shows. Move over, Virgil. There’s a new nerdlebrity in town.
Wizard World Inc. (WIZD.PK) announces Mike “The Situation” Sorrentino along with the Sorrentino family have signed a publishing, development, and appearance deal with Wizard World to create and publish a comic book hero based on Mike “The Situation” Sorrentino and his family.
The agreement will team Mike Sorrentino, along with his brothers Marc and Frank, sister Melissa, and mother Linda, with Wizard World, the largest Comic Con Tour in North America, spanning a dozen cities and reaching millions of fans every year through its events, social media, digital and PR outreach.
The series of comic books based upon stories by Mike “The Situation” Sorrentino and his family will be written and drawn by some of the comic book industry’s leading artists and writers. In addition, the Sorrentino family members will be making appearances at several Wizard World conventions to promote their characters and greet the fans in attendance.
“MPS Entertainment and I are thrilled and excited about our new business relationship with Wizard World. I grew up reading comic books and now I get a chance to star in my own. I can’t wait for everyone to see what we are working on,” said Mike “The Situation” Sorrentino.
“Wizard World is excited to partner with one of pop culture’s greatest stars. Mike ‘The Situation’ and his family will broaden our relationships with celebrities to new areas that leverage our access to the media, the fans, and especially our ability to bring comic book characters to life,” said John Macaluso, CEO, Wizard World.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.