And a stick figure shall lead them. The sequel WIMPY KID: RODRICK RULES was the box office champion this week, knocking out Zack Snyder’s snappy looking SUCKER PUNCH, $24 million to $20 million. Based on Jeff Kinney’s immensely popular and charming Wimpy Kid series, the success of the film should come as no surprise. We caught a screening on Thursday as the guest of publisher Abrams, and laughed quite a bit — it isn’t as inventive as the books, but the film treats its characters with fondness, and the kid actors are all cute and funny. Plus Devon Bostick, who plays the evil older brother Rodrick, has “teen idol” written all over him in eyeliner. The humor is classic family stuff — one person we talked to compared it to “Christmas Story” and if it isn’t that good, it does have the same kind of classic situations — a party out of control, a scary movie about a foot, a bathroom door without a lock.
A third movie is already in the works — but they better hurry. Star Zachary Taylor is already 13 — that puberty-suppressing regime may not work forever.
Kinney is said to be very involved in the films and in this one you can see it on the screen — he’s seen briefly as the father of winsome crush-object Holly.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.