Jeff Kinney’s best-selling Wimpy Kid is about to get another honor reserved for only the greatest of kids entertainment legends — this year’s Macy’s Thanksgiving Day Parade will include a Greg Heffley balloon. This honor is reserved for only the greatest icons of cartooning, including Bart Simpson, Garfield, Snoopy, and of course Spider-Man.
“I’m incredibly excited that Diary of a Wimpy Kid has been chosen to be a part of Macy’s Thanksgiving Day Parade,” said Jeff Kinney. “When I think of all of the iconic characters that have flown in years past, I feel humbled and honored that my character will be a part of the Parade’s history.”
With 37 million copies of his first six books already sold, the next Wimpy Kid book, Diary of a Wimpy Kid: The Ugly Truth goes on sale on November 9th and a second Wimpy Kid movie is due in March, 2011.
To celebrate the dawn of the Wimpy balloon, publisher Abrams has just started a contest for one winner and three friends to come to New York for the parade.
While debating whether Diary of a Wimpy Kid constitutes being a comic book character or not — the books are mostly prose but include comics interstitials, and creator Kinney considers himself a cartoonist — we say just embrace success and enjoy the sight of the helium giant floating down Broadway.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.