A big Marvel reboot, a midnight release of a previews magazine that reveals the state of Marvel after a big event called “Wars”…and a slow roll-out on everyone’s favorite rumour site. It must be Marvel Now (2016) right?
Well if you have any memory at all you may recall the leaks for All New, All Different Marvel just…last year, where the booklet for the relaunch was leaked early on Imgur, Bleeding Cool picked it up,, following retailer Dennis Barger posting the whole thing on Facebook, everyone else ran with it, Marvel got angry, fans argued and…
Wow deja vu much?
There was a lot of agita on the Tweetsters yesterday with comics pro angry about their livelihood being stolen by Monday’s MN’16 leaks, and Marvel railing against it and sites (even the Beat) picking it all up. But there’s also a bit of Kabuki theater to all this. Whenever a preview booklet comes out, whether from DC, Marvel or Image, a retailer leaks it somehow and Reddit, Imgur, Bleeding Cool or all three go to town. Marvel and DC must know this by now, and if they don’t plan for that part of the reveal in their marketing plans, they may just have been born yesterday.
Here’s a suggestion: reveal the booklets online the Monday before they go become available to the public on Marvel.com. That’s how everyone gets their news these days anyway and that way Marvel can control the rollout. Otherwise, I’l be writing this same story in about a year’s time when Marvel announces the All Now [sic], All Different (2017) Marvel reboot. I rate this only five dumpster fires because everyone should know better by now.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.