ICv2 presents their annual chat with Marvel Publisher Dan Buckley and he just sort of lays it out:
It’s another pretty good year. The industry’s a little bit softer year over year, but considering the turmoil though that our economy’s gone through over the last three years experiencing softness the third year into it (single digit softness) is pretty good. I think everyone, the publishers, retailers, and creators, have performed very admirably in tough circumstances. Most of the softness is associated with the single issue sales. Book sales continue to be strong in both the hobby market along with the book market.
Digital comics appeared in force this year as a viable sales channel and promotional channel for our products.
So there you go. Interviewer Milton Griepp brings up one good point we haven’t seen showcased much, that in this recession the truism that comics do well in a bad economy wasn’t quite true, but Buckley counters that holding their own was still better than other segments — the “flat is the new up” theorem. There’s also this on the $3.99 price point:
I think it’s the appropriate price point for the entertainment value and quality that we offer in the books. The $3.99 price point was already the price point for limited series and one-shots before we moved some of our regular series up, and we still have several regular series that are at $2.99. If we want to continue to have the talent and the quality that we offer in those books, it’s a price point that we had to explore. What we offer from an entertainment standpoint is pretty solid and I think we should be proud of that.
Incredibly, neither the “D” word nor “Brand New Day” is mentioned once.
Speaking of which, over at CBR, Joe Quesada continues his panel-by-panel explanation of ONE MOMENT IN TIME:
Yeeeeeeah, NO. There is no “Spider-Kid.” He or she’s not out there. It’s not happening. [Laughter] But, the final word on that was said long before I became EIC. There’s a whole crazy history behind that “Spider-Baby” story from long before I was ever here at Marvel. What it basically boiled down to then is the same thing it boils down to now, sorry, ain’t gonna happen.
Part four has only 204 comments thus far. People must be running out of steam a bit.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.