Dan Didio’a interview re: COUNTDOWN last week has been much quoted, as he reacts to ongoing blogosphere and message board snark:
Given that there seems to be a very vocal – and I don’t know its size – group of fans online that is counter to that hasn’t really affected sales at all. I find it humorous that information that comes to me from online is erroneous in regards to the actual sales figures. I find it humorous that certain retailers decide to make blatant statements about how they’re going to be striking back at the book by making returns, when in fact the portion of books that they’re actually returning is less than 0.01% of the books that we sold.
The reality is that the sales are there, the strength is there, and I have a lot of faith in regards to how the series works and how it’s moving forward. From my standpoint, there were stumbles along the way, just as there were stumbles with 52, but the best part about it is that we were able to sit down with the talent and figure out how we would be able to make course corrections during the series, which we did. We recreated the pacing, and we put the focus back on Countdown again, which is what it is about. It was going too far abroad in regards to making sure everything lined up perfectly, and when you do that, something was going to be serviced improperly. I want to make sure that Countdown is serviced properly. Countdown, as I said, is the spine of the DC Universe, but it works better if it stands on its own, rather than stands on the strength of everything around it. I feel very confident in where the series is going, I’m very excited about where the story is going, and the best part about it is that it’s where we thought it was always going to be, so we haven’t had to change that much along the way.
After reading the Newsarama interview with Dan Didio, I have come to the conclusion that the situation at DC has become so dire that to continue to publically mock “Countdown” would be in bad taste.
Honestly, I do not see the current regime at the company lasting any more than 6-12 months tops. “Final Countdown” will indeed mark the end of an era, an era that started strongly — if not controversially — with “Identity Crisis,” reached its peak with “52,” and crashed and burned with “Countdown.”
What were the mistakes?
BONUS: Newsarama has DC’s November books. Analysis: if you like COUNTDOWN you will love November!