By Todd Allen
There have been some questions about what sales circumstances call for a book’s cancellation. Now, there are factors beyond simple sales — are they paying premium rates for the creative budget, is a title selling especially well in collected editions (well… some of these titles are axed before you can get a good sense of that), are they selling exceptionally well in digital (indications from DC’s interviews on the topic are that most comics are roughly proportional to their print sales, so this likely isn’t a particularly large consideration), do they have big picture plans for the title, how fast are the sales dropping?
That said, with the advent of the “New 52,” DC has been cancelling titles in groups and replacing them with “Second Wave,” “Third Wave,” and if that trend continues we’ll have a “Fourth Wave” in January.
For the first round of cancellations (announced in January), I’ve pulled the December estimates (i.e. the most current sales estimates prior to the cancellation announcements) and the April estimates (the last issues). For the second round (announced in June), I’ve pulled the May estimates (last estimates before announcements) and the August estimates — that’s the next to last issue for everything but Justice League International, but it’s the most current estimates we have. Finally, I have the August estimate for the just-announced cancellation of G.I. Combat.
- Men of War 14,977 9,722
- Blackhawks 15,129 9,149
- Static Shock 15,763 10,102
- Mr. Terrific 16,167 9,776
- O.M.A.C. 16,534 11,328
- Hawk and Dove 18,014 12,132
- Captain Atom 12,264 10,445
- Voodoo 13,762 11,328
- Resurrection Man 18,018 13,741
- Justice League International 32,558 28,261
Cancellation Announced September 2012 (so far) and sales estimate from August 2012
- G.I. Combat 11,797
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.