When DC rolled out its new website, we remarked on how much of a West Coast DC project this was. Although we were just guessing, here’s an interview with VP of Interactive Marketing Jason James talking about the new website. Fan reaction has been a bit unkind, but then…when isn’t it? And yet, the goal is to engage, engage, engage.
Jason James: I am always looking for ways to engage the fans. What I’m really trying to establish here is that we are the one-stop shop, we are the catalog of all things DC Entertainment. I am hoping fans start with us and then if there is an article on Entertainment Weekly about “Man of Steel” or an article on Scott Snyder on CBR, they will go there. Kind of like a trusted source.
I am really looking to create a two-way conversation with fans. Just looking at message boards and commentary on social media sites, it looks like they are dying for it, so I want to put them closer to the site, the company, me, and the talent. If they have questions, I want to make sure we are answering, and we might even ask a question back and keep the conversation going. I really want to know what is going on. I want to know what they are thinking. I am as much of a fan as they are.
James is a comics lover—he wrote some of those Gotham Girls webisodes back in the day—so his enthusiasm is probably genuine.
One interesting little sidebar: when the site launched, people noted that the “DC creators” Twitter feed seemed mostly concerned with that day’s news of the Valiant relaunch. Have Twitter guidelines been released? Maybe.
What about the creators’ Twitter stream that appears on many pages — will you moderate that?
James: We moderate it. We have standards we have discussed with them, and everybody who is ingested in via those modules and Twitter feeds is totally on board with what we are doing.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.