By Todd Allen
ICV2 has released it’s sales estimates for November (you know the drill, actually sales should be bumped somewhere by 10-20%, split the difference and call it 15%), and it’s shedding a little light on a few things.
What Happened To Shade
We have a little better idea why Shade might be on the verge of being in trouble.
Shade #1 – 30,648 copies
Shade #2 – 21,431 copies
That’s a 30% drop.
In an attempt to compare apples to apples, here’s a couple other mini’s launched in October:
Huntress#1 – 36,099
Huntress#2 – 28,377
Penguin: Pain and Prejudice #1 – 26,380
Penguin: Pain and Prejudice #2 – 21,021
DC probably has final numbers for Shade #3 and non-adjusted numbers for #4 and #5. Since comic sales do tend to drift down, I can see why DC would be sweating on a 12 issue commitment if that doesn’t level out quickly. This makes me sad, but I see where this is coming from.
Detective continues to be a bigger hit than expected by most, but was anyone expecting 9,368 copies of #1 to be shipping in November? That’s not the only #1 still getting reordered, but that’s a lot of belated demand.
Swamp Thing / Animal Man
OK, we all know that these two books are telling the same story from different angles and going to converge, right? Apparently not, since Swamp Thing is getting ordered at 8K higher than Animal Man. Decent odds there’s a run on Animal Man when the two books finally sync up. (That or there are going to be some really puzzled Swamp Thing readers.)
Crossovers and Sales
Used to be, you’d cross a new book over into an established one to try and pull some new readers in. With Marvel, it was usually crossing over with Spidey.
There are starting to be a few crossovers and guest appearances that aren’t Events (though one may be a precursor to an event). Let’s see where this falls.
There’s an Amazing Spider-Man (~57K) – Daredevil (~38K) in the works.
Justice League Dark (46.5K) – I… Vampire (23.4K)
Static (21.9K) is guest-starring in Hawkman (31.6K)
Superman (77.7K) is going to be fighting the Daemonites when the new creative launches [villains in Grifter (26.8K) and Voodoo (22.5K)
For the most part, this is all a lessor book crossing over with a more popular book. Hawkman and Static… I’ll be honest, that combo doesn’t make a lot of sense to me, but Static is the third lowest 52 title and needs the help. I… Vampire also had a pretty steep drop from issue 2-3 and could use some new readers. With the Daemonites, I’ve long suspected Stormwatch, Grifter and Voodoo were going to converge in an event and spawn a new WILDCats book. With Paul Cornell off Stormwatch, Ron Marz off Voodoo and Grifter floating just above where the danger zone seems to be, I’m thinking the Wildstorm integration hasn’t gone as smoothly as hoped.
With Daredevil and Spider-Man, it may be more about a shared writer and Daredevil being under-appreciated. It’s one of the best superhero books on the market and deserves higher sales.
Speaking of Low Sales
Might as well start the Save T.H.U.N.D.E.R. Agents campaign right now. Vol. 2 launched with 14,794 estimated copies. Very disappointing. And it looked to me like DC was giving this a little more push than previous licensed books. Reorders?
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.