By Todd Allen
Now naturally, Marvel’s real sales expectations for their Marvel NOW! relaunch are “as many copies as we can sell.” That said, Marvel has issued some ordering guidelines in the form of minimums to be able to order various variant covers. These minimums are set in relation to how many copies an individual shop ordered of various issues of Avengers Vs. X-Men and AVX VS. So if we were to assume every store should want to order at least one copy of all the variants and multiple out the sales estimates for the issues in question by the percentages, we ought to get a ballpark number for what Marvel’s looking for, right?Now, not every shop will go all in on the variants, but some will probably also go hog wild on them (besides the overall sales levels, there’s a mix of 1:25 – 1:150 covers that could all cause order bumps). This is just guideline to what Marvel set as it’s target levels. I’ve pulled the top level incentive minimums and the estimates from the targeted AVX titles from the Comics Chronicles (exact page noted after the estimate figure). These November launches come in 4 tiers. The X-Flagship, Solo Avengers From the Movie, Fantastic Four, Deadpool/Secondary X-Book
ALL-NEW X-MEN #1
Exceed your total orders of AVENGERS VS. X-MEN #10 (JUN120599) placed by its FOC
CAPTAIN AMERICA #1 / IRON MAN #1 / INDESTRUCTIBLE HULK #1 / THOR: GOD OF THUNDER #1
Exceed 125% of your total orders of AVX VS #3 (OF 6) (APR120567) placed by its FOC
118,160 at 125% levels.
FANTASTIC FOUR #1 / FF #1
Exceed your total orders of AVX VS #4 (OF 6) (MAY120635) placed by its FOC
DEADPOOL #1 / X-MEN LEGACY #1
Exceed your total orders of AVX VS #5 (OF 6) (JUN120590) placed by its FOC
I’m looking at that sales range and it reminds me a little bit of the New 52’s top 15 at launch.
If that’s how it plays out.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.