This week we’re ahead of the new videos by Enrique Iglesias (Universal), the new band Domino is pushing hard (Animal Collective), Ne-Yo, and something involving Pharrell Williams.25,000 50,000 136,000 views. Remember, this is for a video made for £500 on one week’s notice for an unsigned band. I don’t know what to say, except… well, I’m thrilled, mainly for all the people (especially my long-suffering and amazingly talented DP, Guy Routledge) who give up their weekends to work 12-hour days on my shoots for gin, cheeseburgers and a promise of “some day, we’ll make it big”.
The Indiependent has a big article on unsigned wonders tells more of the tale:
I appeal via e-mail and my blog on the www.schema.co.uk website, asking if anyone can help. Within a couple of hours a friend sends me the e-mail address of Alex de Campi, a graphic novelist who is also a budding video director looking to expand her portfolio. We exchange e-mails. She says that she is interested, and – incredibly – she reckons she can turn it around in just over a week. When we met up, her straight-talking, can-do attitude terrifies me; she has already come up with a complete video treatment, combining the paranoid emotions of the protagonist of the song with a meta-commentary on how difficult it is to make a video.
De Campi just directed a video for Thomas Truax, which you can see below.
Alex tells us that her “magnum opus” ADAM IN CHROMALAND part 1 has just been released in France, and KAT & MOUSE 3, “which is by far my favourite in the series”, is also just out from Toykopop.