Never afraid to try that free marketing thing, BOOM! Studios is launching their new HELLRAISER comic by making a FREE STORY available only in PDF and allowing everyone to post it. As Marketing Director Chip Mosher put it:
That’s right, to kick off the release of HELLRAISER #1 — available in comic shops across the nation today — Clive Barker and BOOM! Studios is making available for download an absolutely free, all-new, all-original “PRELUDE TO HELLRAISER #1” to whet your appetite for the insidious horrors of HELLRAISER #1. So head on over to your favorite horror or comic book news site to get the “PRELUDE TO HELLRAISER #1” and check it out. After you’re done reading, spread the word, and share the PDF by emailing, tweeting, facebooking, and torrenting as much as humanly possible. Help us evangelize the new series to all those horror fans, Hellraiser fans, and Barker fans that may not know about the comic or haven’t ever been exposed to comics. “This is an unprecedented chance to spread the word of comic books,” said BOOM! Founder and Chief Executive Officer Ross Richie, “with one of the biggest authors and with one of his signature creations. Non-comic book fans, lapsed comic book fans, and horror aficionados who don’t go into comic book stores will all be excited and interested in this. And we are calling on the fans to get the word out to them. Send this via Facebook, Twitter, torrents, and e-mails to everyone in your life that you think would dig this, and let’s increase the overall pool of people worldwide who read comic books! I can’t think of an easier way to share this great comic. They don’t call it Portable Document File for nothing!”
HELLRAISER #1 is a 40 page giant with a back-up story by Larry Wachowski (THE MATRIX) and Marc Pacella and ships with A & B covers in a 50/50 split with art by Tim Bradstreet and Nick Percival respectively, as well as a very special 1-in-50 incentive cover drawn and signed by legendary master of horror Clive Barker himself, which goes on sale Next week — but hurry. A little birdie told us that it’s already sold out from Diamond.
We’ve made the first page readable here — to get the rest of PRELUDE TO HELLRAISER #1, download the pdf here — and share it!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.