Earlier this week the resurgent Valiant unveiled a redesigned logo, courtesy of logo king Rian Hughes.
“It is always a challenging and interesting project to design the visual identity of a publisher from the ground up in every detail — logo, trade dress, title logos — and to cohesively pull all these elements together so one strong visual identity emerges. Rebooting the Valiant line’s design has been one such great project. The Valiant characters have a strong fanbase and heritage, and so the new logos are fresh and modern as befits a forward-looking publisher while still paying tribute to the originals, just as has been done with the characters themselves,” said Hughes, whose previously published work includes logos and design pieces for Marvel Comics, DC Comics, MTV Networks, Virgin Airlines, Penguin Books, Archaia Entertainment, and the BBC, among many others.
Valiant relaunches next week with X-O MANOWAR #1, supported by animated, QR code-augmented covers and a series of “Pullbox Exclusive Variant” covers available only to comic shop customers who subscribe to Valiant’s new #1 issues.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.