By Todd Allen
I think we’ve all gotten to the point where we can accept that pullboxes are pretty big part of the market and an especially important thing for new indie books. Valiant seems to be taking that to heart and is offering a “Pullbox Variant” cover just for people with pullboxes. How directly tied that is to their pullbox form (see below), I’m not sure. Regardless, it’s a way to have subscribers without a subscriptions department and retailers do pay attention to customer pre-orders.
You Beat readers seemed to be jonesing for X-O Manowar after the preview (I kinda am, too), so after the official PR, let’s have a look at the Harbinger #1 art.
Valiant’s HARBINGER #1 Pullbox Variant Recruits MICO SUAYAN
READ MINDS. BEND STEEL. BREAK ALL THE RULES. On June 6th, the first super-hero legend of the modern age makes way for a new generation in Harbinger #1, from New York Times best-selling author Joshua Dysart (Unknown Soldier, BPRD) and Harvey Award nominee Khari Evans (Carbon Grey)!To celebrate this Valiant return, the publisher is rewarding comic shop patrons with theHarbinger #1 Pullbox Exclusive Variant by red hot cover artist Mico Suayan (X-Men: Legacy, Thor) — a limited edition cover exclusively available only to comic book store pull list subscribers and box holders!“Our Pullbox Variant for X-O Manowar #1 was an unqualified success and retailer support for this initiative has been enormous,” said Publisher Fred Pierce. “This is a fantastic way to both get new fans into their local comic shop and give those long-term subscribers who order Valiant’s new number one issues something extra for their support. Best of all, participating is as simple as opening a pull list with your local retailer.”Valiant will be shipping in-store request forms for the Harbinger #1 Pullbox Exclusive Variant to stores during their April order period. Ask your retailer about subscribing today!
To find more information on all of Valiant’s upcoming Pullbox Variant #1 issues — including Bloodshot #1 in July and Archer & Armstrong #1 in August — visit ValiantUniverse.com or download your own pullbox request form here!HARBINGER #1 – ON SALE JUNE 6th!Written by JOSHUA DYSARTArt by KHARI EVANSCover by ARTURO LOZZI (APR121252)Pullbox Exclusive Variant by MICO SUAYAN (APR121253)Variant Cover by DOUG BRAITHWAITE (APR121254)QR Voice Variant by JELENA KEVIC-DJURDJEVIC (APR121255)
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.