Comeback kids Valiant are reentering the market with some good-looking material, based on what we’ve seen thus far, but is it enough to take them back to being the #3 publisher someday? CEO Fred Pierce chats with ICv2 on that, Cary Nord, and so on:
We understand that it’s part of Valiant’s goal to become the #3 comic publisher.
We’re trying to put the pieces of a team together to be a serious competitor down the road. Everybody does great work. I love Marvel, DC, Dark Horse, Dynamite, BOOM!. Everybody’s doing great work, and I find, and I think everybody is finding, that when one of the companies is successful, all of the companies are successful. We’ve been speaking with retailers up and down the country and to a man or woman, they were all saying to us that the success of DC’s New 52 has allowed them to take more of a chance on us. We’re hoping we can make it a bigger pie for everybody.
Valiant was the #3 company. Strangely enough, 15-20 years ago, when Valiant was the #3 company, I was the VP of Manufacturing and Operations. And I remember how everyone felt about the characters. And in all of my time in the industry, even though Valiant was so long ago, people always asked me about my time at Valiant. We have fans that are addicted to Valiant. Like certain fans are addicted to Marvel and other fans are addicted to DC. That’s the hope.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.