Brett Schenker, whose research into Facebook comics demographics created a benchmkar fo what turned out to be The Year of the Women, has taken a look at age and sex breakdowns for comics from 2013-2015. In January, Schenker reported a record 32 million Facebook fans for comics, a 4 million rise like due to “the massive jump in Marvel’s page due to their consolidating various pages into one.”
The trendline in the above graphic also shows male/female readers approaching a 50% split. Women now account for 48.13% and men account for 50.63%.
Setting aside how many of those 32 million people have ever brought a comic, if you’re wondering why comics underwent such a seismic shift in audience in the last 12 months, this is part of the reason.
Check out all of Schenker’s ongoing analysis here.