Damond has just released its sales charts and market shares for March, and the top publishers list is of some interest:
|PUBLISHER||UNIT MARKET SHARE||DOLLAR MARKET SHARE|
|DARK HORSE COMICS||3.33%||4.76%|
|EAGLEMOSS PUBLICATIONS LTD||0.27%||0.99%|
|DEVIL’S DUE PUBLISHING INC||0.19%||0.25%|
|ONI PRESS INC.||0.16%||0.33%|
|OTHER NON-TOP 20||2.59%||6.01%|
IDW claims the #3 publisher spot in units, followed by Dark Horse, which is third in dollars. But then, in a bit of a surprise, Dynamite claims the hotly contested #5 spot in both dollars and units, with Image close behind.
While Marvel and DC have always been the “Big Two”, they’re traditionally followed by “The Next Two” of Dark Horse and Image, the only other front-of-the-book publishers– that is until IDW joined the elite last month. With the addition of Dynamite to the mix, you have a loose confederation of “The Big Two” and the “Next Four” with BOOM! aggressively knocking on the door of the RV.
At any rate, if you were to poll the man in the street and ask “Who is the #8 publisher in the direct market?” we doubt too many would have gotten “Zenescope.”
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.