The best way to compete with Marvel and DC is by being innovative.
The “Big Two” are dominant in the print world, but they’re also burdened by the weight of their respective (and convoluted) histories. They are both large, public companies with multiple layers of corporate management, plus sister companies with overlapping and/or competing interests. Because of their success and dominant positions, change is an understandably slow and costly process.
They have made commitments to certain business models, and hired teams of employees to manage their digital transition who are going to be reluctant to suddenly make obsolete the strategies they were hired to execute. They are going to be understandably slow to spend capital on new innovations unless they see an immediate return on investment. In other words, they are more likely to want to wait and watch the rest of the industry innovate.
via Harold Sipe
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.