It seems that the Marvel Heroes are gradually sneaking their way into the Disney theme parks—at least in California, where the spectacular Marvel booth displays at San Diego Comic-Con have been ported over into Disneyland displays. According to the Disney Parks blog, the Thor throne and other Asgardian stuff will appear in the Innoventions area, replacing a similar display of Iron Man suits.
Thor: Treasures of Asgard, coming soon to Innoventions in Tomorrowland, will present an epic collection of objects brought to Earth straight from Thor’s home world of Asgard. You’ll also be able to travel across the Bifrost, a cosmic bridge transporting you to Asgard for an audience with Thor himself!
Look for Thor: Treasures of Asgard to open November 1 at Disneyland park, and see “Thor: The Dark World” when the big screen epic adventure hits theaters November 8.
A couple of things strike me about that. #1 is how thrifty Disney/Marvel repurposes a display from one area to another.
The other is the continuing effort to make make Thor an alien instead of a god so as not to offend religious people of non-ancient Norse persuasions. “Home world of Asgard.” Right. The irony is that someone somewhere will soon tell you that Marvel’s superheroes are contemporary myths, and we’re back in the realm of religion again. They’ll do it every time.
I just visited the Marvel area at Florida’s Universal Studios (Islands of Adventure, specifically). It’s a shame that Universal has the east coast hold on the characters for a (long) while, because their Marvel section is ugly and dated. The area is covered in lame ’90s art and the rides tend to showcase the Marvel ’90s Fox cartoons. It was fun to visit, but I know Disney could do it much better.
That being said, the newer Harry Potter area is a first class presentation.
I’d be more offended that a Norse god is in science filled Tomorrowland instead of Fantasyland. Iron Man fits the science angle. Though by focusing on him as an alien, it avoids offending my nerdy nitpickiness.
http://inwalkedquinn.com/2012/03/02/imagineer-for-a-day/
As a fan / creative, I’m enjoying this evolution. Even played with it for a day at the link above. Thanks for adding it to the Beat mix.
Aha, that explains the “Stark Industries” banners I saw when I was at Disneyland a few weeks ago. I didn’t have time to check it out (and I have to admit Innoventions isn’t usually near the top of my to-do list), but knowing that it’s repurposed displays from Comic-Con makes me feel a bit better about missing it.
They’re aliens?
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